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2. Assessing Florida Early career extension faculty's adoption of design principles to communicate messages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beattie, Peyton N. (author), Benge,Matt (author), Telg, Ricky W. (author), and Lundy, Lisa K. (author)
- Format:
- Journal article
- Publication Date:
- 2022-11-13
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12716
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Vol 106, Iss.3
- Notes:
- 10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.
3. COVID-19 Pandemic: Implication on Nigeria Agriculture and Role of Extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ayi, N.A. (author)
- Format:
- Conference paper
- Publication Date:
- unknown
- Published:
- Nigeria: AJOL
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12442
- Journal Title:
- Journal of Agricultural Extension
- Journal Title Details:
- Vol. 26 No. 1
- Notes:
- Conference paper / journal article, The paper focused on COVID-19 pandemic, its implication on the Nigeria agriculture and the role of extension. The review uncovered a subtle but undeniable negative impact on all the value chain of the Nigeria agriculture. One of the most important factors that may avert this negative impact is agricultural extension service. With lockdown, travel ban and social distancing, the way out becomes technology. Government and institutions at all levels should intentionally deploy technology tools to aid effective agricultural extension service to farmers.
4. Chapter 8 - Digital extension service: a quick way to deliver agricultural information to the farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Naika, Mahantesha B.N. (author), Kudari, Manjunath (author), Sree Devi, Maguluri (author), Sadhu, DhanushSwaroop (author), and Sunagar, Suma (author)
- Format:
- Book chapter
- Publication Date:
- 2021-01-20
- Published:
- Academic Press Ltd. (Elsevier Science Ltd.)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12483
- Notes:
- Book Chapter, 37 pages in "Food Technology Disruptions" ISBN: 9780128214701, Globally, various digital platforms are efficiently explored to provide information in various sectors. In many developing countries, the majority of the main population occupation is agriculture. Traditional extension services are limited by lack of extension personnel, expertise, up-to-date information regarding market access, timeliness, information storage. Therefore, digitalization can be critical in overcoming such limitations through the utilization of various information and communication technology (ICT) tools; Decision support systems, databases, Agri-based Apps, KIOSK. These advanced approaches will not only support the extension and farming communities but also improve their skills and uplift them in contributing to an increased national GDP. This chapter covers various digital tools and their efficiency with a supporting case study on utilization and impact of digital extension services (DES) on farmer’s knowledge in terms of agricultural practices in selected villages of Belagavi district, Karnataka, India. In conclusion, digital extension services play a vital role in the dissemination of updated information for improving agricultural supply chain management.
5. Information and Communications Technology (ICT) and Agricultural Extension in Developing Countries
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Spielman, David J. (author), Lecoutere, Els (author), Makhija, V.K. (author), and Van Campenhout, Bjorn (author)
- Format:
- journal article
- Publication Date:
- 2021-06-02
- Published:
- United States: Annual Reviews, Palo Alto, CA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12536
- Journal Title:
- Annual Review of Resource Economics
- Journal Title Details:
- Vol 13
- Notes:
- 27 pages, With new possibilities offered by information and communications technology (ICT), an abundance of products, services, and projects has emerged with the promise of revitalizing agricultural extension in developing countries. However, a growing body of evidence suggests that not all ICT-enabled extension approaches are equally effective in improving adoption, productivity, income, or welfare outcomes. In this review, we explore various conceptual and methodological threads in the literature on ICT-enabled extension in developing countries. We examine the role of multiple impact pathways, highlighting how ICTs influence behaviors and preferences,gender and intrahousehold dynamics, spillovers, and public worker incentives. We also explore the opportunities presented by ICT-enabled extension for increasing the methodological rigor with which extension outcomes are identified. These conceptual and methodological insights—coupled with empirical evidence from prior studies—offer direction for several lines of policy-relevant research on ICT-enabled extension.
6. Institute of agriculture and natural resources (IANR): policies and procedures for software development and release
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- 21 pages.
- Format:
- Paper
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09735
- Notes:
- NCR-90 Collection
7. Management information sources and communication strategies for commercially oriented smallholder beef cattle producers in Limpopo province, South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mapiye, Obvious (author), Makombe, Godswill (author), Mapiye, Cletos (author), and Dzama, Kennedy (author)
- Format:
- Journal article
- Publication Date:
- 2019-06-19
- Published:
- International: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12172
- Journal Title:
- Outlook on Agriculture
- Journal Title Details:
- Vol 49, Issue 1, 2020
- Notes:
- 7 pages., A survey was conducted to identify management information sources and communication channels used by commercially oriented smallholder beef cattle producers (n = 62) in Limpopo province, South Africa. A total of 62 commercially oriented smallholder farmers under the Limpopo Industrial Development Corporation-Nguni cattle project were interviewed using a structured questionnaire to collect data. Descriptive statistics were used to analyse data on farmers’ demographic and farm characteristics, sources of information and communication channels used. A multinomial logistic regression model was used to evaluate factors that influenced farmers’ choices of information sources and communications channels used. Findings show that government extension (53% of the respondents) and other farmers (30%) were the major sources of management information for the farmers. Based on the logistic regression results, the decision to choose government extension as the main source of information was mainly influenced by respondents’ gender (p = 0.001) and access to training (p = 0.023). Communication was mainly through farm-to-farm visits (56%) and the use of mobile phones (30%). Based on the current findings, the infusion of modern information communication technologies such as mobile phone-based innovations with the existing government extension service could further strengthen the capacity of farmers to share information among themselves as well as providing feedback to extension agents. Furthermore, it is essential to take cognizance of farmers’ socio-economic factors when identifying and characterizing their management information sources and communication strategies.
8. Rethinking technological change in smallholder agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Glover, Dominic (author), Sumberg, James (author), Ton, Giel (author), Andersson, Jens (author), and Badstue, Lone (author)
- Format:
- Journal article
- Publication Date:
- 2019-08-22
- Published:
- International: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12493
- Journal Title:
- Outlook on Agriculture
- Journal Title Details:
- Vol 48, Issue 3
- Notes:
- The concept of technology adoption (along with its companions, diffusion and scaling) is commonly used to design development interventions, to frame impact evaluations and to inform decision-making about new investments in development-oriented agricultural research. However, adoption simplifies and mischaracterises what happens during processes of technological change. In all but the very simplest cases, it is likely to be inadequate to capture the complex reconfiguration of social and technical components of a technological practice or system. We review the insights of a large and expanding literature, from various disciplines, which has deepened understanding of technological change as an intricate and complex sociotechnical reconfiguration, situated in time and space. We explain the problems arising from the inappropriate use of adoption as a framing concept and propose an alternative conceptual framework for understanding and evaluating technological change. The new approach breaks down technology change programmes into four aspects: propositions, encounters, dispositions and responses. We begin to sketch out how this new framework could be operationalised.
9. Tapping the full potential of the digital revolution for agricultural extension: an emerging innovation agenda
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steinke, Jonathan (author), van Etten, Jacob (author), Muller, Anna (author), Ortiz-Crespo, Berta (author), van de Gevel, Jeske (author), Silvestri, Silvia (author), and Priebe, Jan (author)
- Format:
- Journal article
- Publication Date:
- 2020-03-27
- Published:
- International: Taylor and Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12480
- Journal Title:
- International Journal of Agricultural Sustainability
- Journal Title Details:
- 5-6
- Notes:
- 26 pages, Agricultural extension in the Global South can benefit greatly from the use of modern information and communication technologies (ICT). Yet, despite two decades of promising experiences, this potential is not fully realized. Here, we review the relevant research literature to inform future investments into agricultural information services that harness the full potential of digital media. We describe a recently emerging innovation agenda that is, in part, a response to the eventual failure of many new agro-advisory initiatives. One important cause of failure has been a focus on pushing certain technologies, rather than responding to the particular communication challenges of potential users. To avoid such bias in designing new services, the new innovation agenda rests on two major foundations: strong user-centredness and problem-orientation. In our review, we first describe how user-centred design methods help in specifying both problems and (digital) solutions in agricultural extension. To inform responses to the communication challenges defined by that analysis, we then describe eight emerging aspects of using ICT for development, and how they can address common deficiencies of agricultural extension. Practical examples from the literature highlight the possibilities and limitations of these innovation directions. Beyond digital design, however, technological innovation requires enabling institutions.
10. Video + teleconference faculty retraining program 1983-85 summary
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lang, Mary Beth (author)
- Format:
- summary report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09738
- Notes:
- NCR-90 Collection, Department of Agricultural Journalism, 2 pages.