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2. How digital communications contribute to shaping the career paths of youth: a review study focused on farming as a career option
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Unay‑Gailhard, İlkay (author) and Brennen, Mark A. (author)
- Format:
- Online article
- Publication Date:
- 2022-08-01
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12601
- Journal Title:
- Agriculture and Human Values
- Notes:
- 18pgs, Can the power of digital communications create opportunities for overcoming generational renewal problems on farms? This interdisciplinary review explores the reported impacts of digital communication on career initiation into farming from a global perspective via the lens of career theories. Seventy-three papers were synthesized into two domains: (1) the impact of digital communication interactions on farming career initiation, and (2) the dynamics of digital communication initiatives that create opportunities to inspire youth into farming. The finding shows that the mainstream literature primarily aims to support the continuity of farming careers but pay little attention to the potential of digital communication to attract youth into farming. This review argues that career communications for farming receives insufficient attention, and could be better integrated into agricultural communications strategies by using the potential of digital communications. Study concludes that while economic and geographic factors, as well as societal and cultural norms, lead to negative perceptions on farming careers, there are three pathways that may contribute to breaking down these negative perceptions. Firstly, taking the changing nature of career motivations, such as the trend towards sustainable farming linked to self-fulfillment, among today’s youth into consideration is essential. Secondly, highlighting technological advances in digital agriculture practices, like geographical flexibility or innovation capacity of farming, for example, is important to increase awareness about new opportunities in the profession. Lastly, communication campaigns with targeted groups (e.g., young females) play a role to change the negative perceptions of the rural way of life and the farming profession.
3. NAFB Foundation fundraising efforts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wyant, Sara (author)
- Format:
- Journal article
- Publication Date:
- 2019-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11031
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(7) : 26
- Notes:
- Update on fundraising and fund uses of the National Association of Farm Broadcasting (NAFB) Foundation for scholarships, internships and other professional development efforts.
4. NAFB student membership program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Taylor, Mandy (author)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10385
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(3) : 61
- Notes:
- In a special section: "Salute to NAFB: 75th anniversary!"
5. Passion for farm broadcasting
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cunningham, Gale (author)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10386
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(3) : 62
- Notes:
- In a special section: "Salute to NAFB: 75th anniversary!"
6. Perspectives on place-based local leadership programs: fostering leadership and community attachment in youths
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Corboy, John Trevor M. (author), Warner, Laura A. (author), and Benge, Matt (author)
- Format:
- Online journal article
- Publication Date:
- 2019-08
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10950
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(4)
- Notes:
- 11 pages., Article # 4FEA3, via online journal, Leadership development, service learning, place-based education, and economic revitalization are topics relevant to Extension. We performed an evaluation to determine whether a place-based leadership program in Clermont County, Ohio, helps students develop leadership skills and encourages their return to the community. Program evaluation data collected via a web-based survey indicated that 80% of youths planned to return to the area to live and work, an action that would contribute to revitalization of the community. Extension professionals can use findings from our evaluation as a basis for improving existing programs, structuring new youth leadership initiatives, and communicating the value of place-based youth leadership programs to stakeholders.
7. The importance of county fairs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grobosky, Shelia (author)
- Format:
- Commentary
- Publication Date:
- 2019-08-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10834
- Journal Title:
- Pork
- Notes:
- Via online issue. 2 pages.