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2. Social network addiction and advertising on social networks: a case study of rural students in South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Van Rhyne, Zhikona (author), Chinyamurindi, Willie (author), and Cilliers, Liezel (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- South Africa
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11368
- Journal Title:
- South African Journal of Information Management
- Journal Title Details:
- 21(1), a1081
- Notes:
- 7 pages., Online via Directory of Open Access Journals (DOAJ). 7 pages., The aim of this study was to determine the mediating role of psychological dependence between social networking sites addiction and attitude towards social networking advertising among a sample of rural students in South Africa. Findings indicated that "perceived ease of use positively supports psychological dependence." Authors interpreted the findings in terms of opportunities for establishing marketing relationships.
3. What's in a name? Consumer perceptions of in vitro meat under different names
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bryant, Christopher (author) and Barnett, Julie (author)
- Format:
- Journal article
- Publication Date:
- 2019-06-01
- Published:
- International: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12465
- Journal Title:
- Apetite
- Journal Title Details:
- Vol. 137
- Notes:
- 10 pages, In vitro meat (IVM) grown from animal cells is approaching commercial viability. This technology could enable consumers to circumvent the ethical and environmental issues associated with meat-eating. However, consumer acceptance of IVM is uncertain, and is partly dependent on how the product is framed. This study investigated the effect of different names for IVM on measures of consumer acceptance. Participants (N = 185) were allocated to one of four conditions in an experimental design in which the product name was manipulated to be ‘clean meat’, ‘cultured meat’, ‘animal free meat’, or ‘lab grown meat’. Participants gave word associations and measures of their attitudes and behavioural intentions towards the product. The results indicated that those in the ‘clean meat’ and ‘animal free meat’ conditions had significantly more positive attitudes towards IVM than those in the ‘lab grown meat’ condition, and those in the ‘clean meat’ condition had significantly more positive behavioural intentions towards IVM compared to those in the ‘lab grown meat’ condition. Mediation analyses indicated that the valence of associations accounted for a significant amount of the observed differences, suggesting that anchoring can explain these differences. We discuss these results in the context of social representations theory and give recommendations for future research.