1 - 5 of 5
Number of results to display per page
Search Results
2. Bayer's chairman of the board announces new transparency, R&D efforts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-06-14
- Published:
- International: Henderson Communications, LLC
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10563
- Notes:
- 2 pages., From Bayer AG - online via AgriMarketing Weekly., Leverkusen, Germany - Bayer is raising the bar in transparency, sustainability and engagement, reflecting its heightened responsibility and potential as a new leader in agriculture. "We're making good progress on integrating the acquired agriculture business, and are now starting to implement a series of measures to drive transparency and sustainability across our business," Werner Baumann, Chairman of the Board of Management of Bayer AG, said on Friday.
3. Between science and local knowledge: improving thecommunication of climate change to rural agriculturistsin the Bolgatanga Municipality, Ghana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anaafo, David (author)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- International: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12099
- Journal Title:
- Local Environment
- Journal Title Details:
- VOL. 24, NO. 3, 201–215
- Notes:
- 14 pgs., There is an overwhelming scientific consensus that global climate is changing with associated devastating, yet differential impacts on different world regions. This, therefore, calls for efforts to improve our understanding of the phenomenon as a way of enhancing mitigation and adaptation measures.Although a lot has been done in this respect, the present study examines the extent to which misnomers associated with the calendar months and local climate events can be employed to convey the phenomenon of climate change to rural agriculturists in the Bolgatanga municipality. The study establishes that the names of the calendar months, which serve asgoalposts for local agricultural practices no longer portray their true meaning due to climate change. The study, therefore, recommends the use of nuanced ways of communicating climate change to local agriculturists,using scientific research, lived experiences as well as socially and culturally embedded tools such as misnomers associated with local climate events.
4. The effect of emphasizing credibility elements and the role of source gender on perceptions of source credibility
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bigham, Ariana (author), Meyers, Courtney (author), Li, Nan (author), Irlbeck, Erica (author), and Texas Tech University
- Format:
- Journal Article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10426
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 20 pages., Via online journal., Agricultural technology continues to evolve to meet the demands of a growing world, but previous advancements in agricultural technology have been met with resistance. Improved science communication efforts can assist in bridging the gap between expert and lay opinion to improve reception of scientific information. Using the framework of the heuristic model of persuasion, the purpose of this study was to examine the impact of emphasizing elements of source credibility – trustworthiness and expertise – and the gender of the source on perceptions of source credibility. A sample of 122 undergraduate students were exposed to one of the four possible developed message treatments. Data collection took place in a laboratory setting using an online instrument that had a randomly-assigned stimulus research design. The results indicated the treatment conditions had higher mean scores for source credibility than the control. Further inferential analysis, however, showed the differences to be non-significant. One significant finding showed the gender of the source can influence perceptions of credibility. This suggests merit in using female sources when presenting scientific information to the Millennial population. While choosing credible sources to present information is important, more research is needed regarding the effect of emphasizing various credibility components and the role of source gender on perceptions of source credibility.
5. Understanding scientists’ communication challenges at the intersection of climate and agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Getson, Jackie M. (author), Church, Sarah P. (author), Radulski, Brennan G. (author), Sjöstrand, Anders E. (author), Lu, Junyu (author), and Prokopy, Linda S. (author)
- Format:
- Journal Article
- Publication Date:
- 2022-08-02
- Published:
- United States: PLOS One
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12709
- Journal Title:
- PLoS ONE
- Journal Title Details:
- 17(8)
- Notes:
- 22pgs, In the United States, a public debate remains about the existence and effects of anthropogenic climate change. This skepticism is present in the agricultural sector, rendering climate science communication challenging. Due to the polarization of climate change issues and the concurrent need for agricultural adaptation, we sought to examine how scientists communicate in this sector. A survey, administered to climate scientists and pertinent U.S. federal agency staff (response rate = 43%), was conducted to examine perspectives on communicating with five agricultural stakeholder groups: agribusinesses, crop advisors, general public, producers, and policymakers. We focused on three aspects of the communication process with these stakeholders to evaluate if scientists, as messengers, were following best practices–communicator training, knowledge of stakeholder, and terminology use. We found scientists valued communication training; however, the majority had not attended formal training. Scientists had different views on climate change than producers and crop advisors but understood their perspective and were deliberate with their communication with different audiences. This suggests stakeholder knowledge and terminology use do not hinder communication between scientist and stakeholder. We also highlight three communication challenges present across stakeholder groups–stakeholder knowledge, timescale, and scientific uncertainty–and others that were specific to each stakeholder group. Future research should support scientists by identifying and resolving barriers to training and effective communication strategies for each stakeholder group that addresses these challenges.