5 pages, Information plays important role in agriculture development. This study investigated the nature
and extent of available agricultural information sources and information seeking patterns of farmers in Punjab Pakistan. To conduct this study, survey method was used and the population of
the study was the farmers of Punjab, the largest province of Pakistan. The sample of 60 farmers
was selected during the year 2020 by using convenient sampling technique. Furthermore, these farmers were selected from Attock, Kasur and Bahawalnagar to ensure the representation from northern, central, and southern parts of the province of Punjab. The responses of the framers were collected in the form of questionnaire and researcher used adopted descriptive statistics. Results revealed that majority 41 percent of farmers seek information to enhance
their agricultural knowledge. It was found that comparatively interpersonal channels were mostly
preferred with the 56 percent whereas mass media occupied second position with 42 percent. It was also found that numerous types of information sources such as interpersonal sources, mass media and new media were available to disseminate information related to farmers’ needs. It was also revealed that among information needs, market and weather forecast trends were on top priority ranked 1st and 2nd respectively.
6 pages, Pakistan is an agricultural country and has 80% percent contribution in export earnings and
50% labour forces engagement. The aim of this study was to know about government media campaigns for awareness and information in the agricultural development. The study was conducted at Department of Mass Communication Govt. College University, Faisalabad, during 2019. Data was gathered from government agriculture department website from June 2017 to June 2019 to know about the governmental contribution in agricultural development through media campaigns and nature of these campaigns to aware and educate the farmers. The study found that the mode of government media campaigns was related to transmit message to farmers
about warning and preventive (20-26%), inofmraiton and awareness (38-54%), visit and meeting
(6-10%), subsidies and credit assistant (6-16%) and policies and new technology (6-8%). The
study also revealed that government had specially focused on new technology for better results
to aware and educate the farmers to improve their cultivation. But it is also revealed that there
is more space to improve the cultivation style and government should play a greater role in the
development of agriculture sector.
