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    4. Challenges and Motivations of Science Communication: An Administrative Perspective at Land-Grant Universities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mcleod-Morrin, Ashley (author), Rumble, Joy (author), and Telg, Ricky (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12303
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Vol. 105, Issue 3
    Notes:
    18 pages., Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. Recommendations from this work include evaluating the public relations and the effectiveness of science communication from these centers. Future research should also examine the financial structure of interdisciplinary centers to better inform best practices.

    5. Dissemination of information in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chamberlain, D. (author) and Royal Agricultural Society of England
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26893
    Journal Title:
    Journal of the Royal Agricultural Society of England
    Journal Title Details:
    Vol. 158, (1997), pp. 8-13

    6. Effective communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Francis C. (author)
    Format:
    Report
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes8; Folder: MSU seminars file Document Number: D09101
    Notes:
    Francis C. Byrnes Collection, Seminars, Michigan State University, East Lansing. 4 pages.

    8. Farmers’ assessment of the effectiveness of extension communication methods used in Ogbomoso agricultural zone of Oyo-State, Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yekinni, Oyedeji. T. (author) and Afolabi, Christiana. O. (author)
    Format:
    Online journal article
    Publication Date:
    unknown
    Published:
    African Journals Online
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11144
    Journal Title:
    Journal of Agricultural Extension
    Journal Title Details:
    23(3):126-134
    Notes:
    9 pages., via online journal., This study assessed the effectiveness of extension communication methods used in disseminating information to farmers in Ogbomoso Agricultural zone of Oyo State. Multi-stage sampling procedure was used to select 120 respondents. Data were analysed using frequency, percentage, standard deviation, mean, median and mode statistics. The findings show that the extension communication methods used for farmers were farm visit (89.2%) and home visit (78.5%), contact farmers (73.3%) and method demonstration (51.7%). Contact farmers, farm visits and home visit were the most frequently used communication strategies by extension agencies while farm visit (x=1.57) was the most preferred extension method to receive information and technologies and respondents perceived the extension communication methods used to be moderately effective. The study recommends that extension officers should consider the use of communication methods preferred by the farmers to communicate information to them.

    9. Identifying extension agent needs associated with communicating about policies and regulations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rumble, Joy N. (author), Lamm, Alexa J. (author), Gay, Keegan D. (author), and University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Center for Public Issues Education in Agriculture and Natural Resources
    Format:
    Online journal article
    Publication Date:
    [date of publication not identified]
    Published:
    USA: The American Association for Agricultural Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10119
    Journal Title:
    Journal of Agricultural Extension
    Journal Title Details:
    59(4)
    Notes:
    16 pages., via online journal, The Cooperative Extension Service has performed the role of educator and change agent for more than a century. Changes occurring during this period caused Extension to extend its influence beyond the farm and traditional roles. Today, Extension faces controversial public issues and unparalleled levels of policy and regulation impacting agriculture and natural resources. As the needs of our changing society evolve, regulation increases, and response to public opinion becomes more complex. Extension must expand its role in providing education related to public issues and acting as facilitators and change agents to ensure viable actions are taken. This study was conducted to determine the level of preparedness of Florida Extension agents in dealing with policies and regulations. An emailed survey of all Florida Extension agents utilized questions regarding frequency of addressing policies with their clientele and their knowledge of said policies. Results indicated a low frequency of agents of all types addressing most policies with their clientele and a need for increased knowledge about the policies. In particular, there is an opportunity for all agent types to improve interactions with clientele on the topic of Immigration Reform as well as knowledge of related policies.

    10. Overcoming disciplinary divides in higher education: the case of agricultural economics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ng, Desmond (author) and Litzenberg, Kerry (author)
    Format:
    Online journal article
    Publication Date:
    unknown
    Published:
    palgrave macmillan LTD
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10366
    Journal Title:
    Palgrave Communications
    Journal Title Details:
    5
    Notes:
    7 pages., Article 26, Via online journal., As global problems have become ever more complex, the production and organization of knowledge in society is increasingly based on the sharing, integration and collaboration of diverse experiences. For instance, global ‘grand challenges’, such as world hunger, poverty, climate change, and sustainability often require an interdisciplinary (ID) approach, in which integrating the insights of different disciplines provides a more comprehensive solution than can be offered by any given discipline. Universities or higher educational institutions face increasing pressures to engage in such interdisciplinary collaboration. This interdisciplinarity, however, raises particular organizational challenges to departments in higher educational institutions. In particular, while departments have been traditionally organized around a disciplinary core, interdisciplinarity has placed increasing pressures on departments, such as agricultural economics, to integrate insights from disciplines that do not advance a department’s disciplinary core. Few ID researchers have addressed the issue of how this internal conflict can be resolved in a departmental setting. Resolving this internal conflict is important to developing a greater interdisciplinarity among the disciplines of departmental units where a greater variety of disciplinary insights can be drawn upon to solve complex social problems. Here, we call for a unique organizational structure that can resolve this internal conflict. In using agricultural economics departments as a case study, we appeal to a concept of a “gatekeeper” whose role is to institute “loosely coupled” connections that can reconcile a department’s internal conflicts. This “gatekeeper” can advance the “normal science” of a department’s core and peripheral disciplines, while at the same time support a ‘common ground’ that appeals to these disciplines’ common interests. A key conclusion is that “gatekeepers” can sustain the integration of disciplinary insights necessary for the advancement of interdisciplinarity in higher educational institutions.