14 pages, The paper analysed the effect of farmer’s exposure on different channels in particular establishment of foreign agricultural investments (FAI) farms that are seen as influential in promoting agricultural technology use among neighbouring farmers. Based on proportionate random sampling strategy in areas with both foreign and domestic commercial farms, the effects of farmer characteristics and different exposure channels for promoting and learning agricultural technologies were fitted and estimated in the general Poisson model. Results show that farmer’s age, mobile phones ownership, household poverty, self learning by doing, learning from neighbours, domestic investors, Non-Governmental Organizations (NGOs), National Agricultural Research and Extension Services (NARES) and farmer’s location significantly influence agricultural technologies use among farmers living near commercial farms. But age and household poverty were inverse related to the intensity of farmer’s agricultural technology use. It implies that old age and poverty negatively affect use of agricultural technologies while exposure to FAI is not effective channel for farmer to use agriculture technologies in areas with commercial farms. It was concluded that presence of FAI farms without formal and informal interactions with neighboring farmers does not influence the use of agricultural technologies among farmers, therefore a mere presence of FAI farms should be considered as private investment and not necessarily as a means for promoting agricultural technology use to neighboring farmers. A selective strategy should be considered to use FAI farms as means of promoting use of agricultural technologies among neighboring smallholder farmers based on crop similarity, location endowments, socio-economic characteristics of farmers, extension services availability and technologies used by FAI farms.
15 pages, Bioeconomy is deemed to be an ambiguous term with multiple facets: new products from biomass, circular and cascading resource systems, developments of new and more resilient plants, or synthetic biology for molecular biotechnology, to name a few. Accordingly, the term is interpreted just as diversely by involved stakeholders and the broader public. Enabling a clear and constructive dialog on bioeconomy strategies with and among society requires a profound understanding of these perceptions. To address this issue, a representative survey was conducted among the German population in order to scrutinize the general public's understanding of the term bioeconomy, citizens’ knowledge, fears, and expectations, as well as factors explaining their attitudes toward the bioeconomy. Our results indicate that, so far, German citizens are not very familiar with the concept. Its underlying ideas, however, are vastly appreciated. Support for a sustainable bioeconomy is thus strong and connected to high expectations in terms of environmental and economic benefits, which needs to be taken into account both in the implementation and communication of bioeconomy strategies. Support for the bioeconomy is furthermore connected to beliefs that reflect environmental concern and to pro-environmental behavior. While most measures and principles related to the bioeconomy (e.g., the use of biogas, biofuels, renewable materials for everyday products or buildings, or the cascading and circular use of resources) are strongly appreciated, the use of genetic engineering, for example, is opposed, mainly with regard to its applications in agriculture and industry, to a lesser extent in medicine.
7pgs, The grape and wine industry in Iowa is based on non-Vitis vinifera grapes, which are not well-known and come with their own set of challenges. An industry survey revealed that wine business and marketing are the main concerns for the Iowa grape and wine industry members. The educational resources already provided by Extension personnel were highly appreciated and events should be offered in several locations around Iowa. The main topics of roundtables and discussions should be about vineyard management and winemaking practices, specifically practices to avoid microbial spoilage, to reduce wine acidity and to select appropriate yeasts for fermentation.
20 pages, To explore young peoples’ motivation for engaging in agricultural education. Autonomous and controlled forms of extrinsic and intrinsic regulation are discussed regarding young peoples’ decision to pursue an agricultural education.
14 pages, In lower- and middle-income countries, uncontrolled use of antibiotics is causing antimicrobial resistance, affecting both animal welfare and public health. Meanwhile, studies on antibiotic use in these countries are limited. A crucial step to limit the spread of antimicrobial resistance (AMR) is to examine the use of these drugs and identify its determinants. The aim of our study, the first of its kind in Lebanon, was to assess dairy farmers' knowledge and awareness of antimicrobial use (AMU) and AMR. For this, 18 farmers from different regions, educational backgrounds, experience levels, and herd sizes were interviewed. Results showed that owners of larger farms were more aware of AMU and AMR, and trying to implement preventive actions, whereas nonsystematic antimicrobial use was prevalent among the smaller farms. Mastitis and laminitis were the most treated diseases, and antibiotics used were oxytetracycline, penicillin, streptomycin, and florfenicol. Overall, antibiotic use was found as a preventive measure and a treatment of nonbacterial diseases. Irregular uses were linked to easy access of farmers to antibiotics, interrupted relations with veterinary authorities, and lack of self-assessment and inspection. Lebanese dairy farmers and owners reported feeling disadvantaged in their local trade field, facing illegal competition and unauthorized farms and industries, and lacking support from the government. Training and awareness programs must be implemented, and policies and regulations must be set, to reduce antibiotic use and hinder the spread of AMR in Lebanon.
19pgs, The following exploratory convergent mixed-methods study examined graduate students’ experiences
developing and facilitating 360º photo-based virtual reality (VR) tours titled Labs and Landscapes
focused on forest conservation and climate change education, as well as tour impacts on public
audiences. Graduate students in an agricultural and natural resources communication course at The
University of Florida used 360º cameras, mobile devices, and online software to create VR tours about the UF/IFAS Austin Cary Research Forest. Then, the students guided public participants through the tours in three physical informal learning environments including a museum, brewery, and campus tabling site within the university community. Data collection included VR tour artifacts, audio recordings of students’ VR facilitation and discourse with the public, post-surveys of public participants’ tour impressions and climate change attitudes, and pre-/post-student reflections. Data sources were collected separately and mixed in interpretation. Results showed students increased their multimedia communication skills, knowledge of natural resource conservation, and confidence in communicating with public audiences. Additionally, survey results indicated public participants agreed the students successfully guided the
tours, agreed it is important to learn about conservation and climate change, and had some disagreement with the statement that humans cannot prevent climate change.
8pgs, Following is Agri Marketing's annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or to the rural lifestyle consumer.
