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2. Fresh, grown, made, and proud: How state governments use stewardship to collectively promote their state’s food products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12424
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Vol. 105 Issue 4
- Notes:
- 15 pages., Many U.S. state governments have programs that promote the food grown or made within their state. In this study, the websites of 41 such programs were analyzed for indicators of stewardship, a framework concerned with relationship cultivation. Several of the indicators were observed commonly, demonstrating a generally balanced use of stewardship strategies by the programs. The websites also provided a platform to grow relationships between producers and consumers. One recommendation for managers of statewide food promotion programs, or similar umbrella food brand programs, is to examine their own websites to ensure indicators of all stewardship strategies are present. Though most websites examined in this study posted mission statements, for example, not all of them did. Expressions of gratitude to multiple stakeholder groups were also lacking on many of the websites. Another recommendation for managers is to implement some of the more creative ways programs have practiced stewardship such as giving audiences opportunities to co-create content. Overall, this analysis showed that state-run food promotion programs function as public relations and agricultural communications tools.
3. Influence of public agricultural extension on technology adoption by small-scale farmers in Zimbabwe
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Worth, S. (author) and Masere, T.P. (author)
- Format:
- Journal article
- Publication Date:
- 2021-11
- Published:
- South Africa: SciELO
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12446
- Journal Title:
- South African Journal of Extension
- Journal Title Details:
- Vol. 49 No. 1 (2021)
- Notes:
- 18 pages, This paper presents the findings of challenges facing Zimbabwe’s extension services and how these have affected the adoption of technologies they render to small-scale farmers. This study uses a critical review of relevant literature on Zimbabwe’s primary public extension agency (AGRITEX). Additionally, 21 key informant interviews (KIIs) were conducted to corroborate data collected in secondary research on extension approaches currently in use, the key factors affecting technology adoption, and the technology adoption process of small-scale farmers. The study found AGRITEX’s major challenges to be poor funding, poor remuneration and incentives for extension personnel, lack of in-service training, lack of appropriate technology, as well as poor operational resources like transport to reach all farmers. Consequently, services offered to small-scale farmers were compromised, which led to poor adoption of recommended technologies. Furthermore, the study determined that key factors influencing technology adoption are related to the farmers’ circumstances, the operating environment, and the attributes of technology itself. As a lasting solution to poor technology adoption, an adaptive extension system that promotes building the capacity of extension workers and researchers, as well as embracing farmers and their indigenous knowledge, is proposed
4. What shapes farmers’ perception of climate change? A case study of southern Brazil
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Foguesatto, Cristian Rogério (author) and Machado, João Armando Dessimon (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-19
- Published:
- United States: Springer Link
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12475
- Journal Title:
- Environment, Development and Sustainability
- Journal Title Details:
- 23
- Notes:
- 15 pages, Climate change poses several challenges worldwide, including the increase in severity and frequency of extreme weather events, such as droughts. As a result, there are projected environmental, economic and social impacts in several sectors, including agriculture. However, the extent of climatic impacts depends on farmers’ awareness and their capacity for adaptation in response to changes in the climate. This study analyzes the factors that influence farmers’ perception of climate change. Data were collected from a farm-household survey in the Rio Grande do Sul state, Brazil. Using a logistic regression model, we identified that farm size, support of extension workers, number of conservation practices adopted, and ecocentrism value influenced positively the perception. Moreover, we found that farm size relied on government actions, subsidies, and anthropocentric value was affected negatively. These findings showed that socioeconomic and psychological factors shape farmers’ perception of climate change. Extension workers and policymakers should increase farmers' awareness on climate change improving the communication on the nature importance for the ecosystem as a whole (ecocentrism) and/or explaining the importance of nature for human welfare (anthropocentrism).