« Previous |
1 - 10 of 15
|
Next »
Number of results to display per page
Search Results
2. AgRally, America's new live farm show launches
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2020-08-14
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11718
- Notes:
- Online via AgriMarketing Weekly from the Certified Agriculture Dealer (CAD) Program and partner RFD-TV. 2 pages., Release announces "the first live national farm show that includes both the local and virtual aspect for farmers and ranchers to participate in the best way that suits their operations."
3. Comparing farm financial performance across local foods market channels
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmit, Todd M. (author), Jablonski, Becca B. R. (author), and Laughton, Chris (author)
- Format:
- Journal article
- Publication Date:
- 2020-04
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12335
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v. 57, n. 2
- Notes:
- 9 pages, Financial performance benchmarks were estimated on the basis of samples of successful Northeast fruit and vegetable producers classified by primary local foods market channel. Comparisons across farm stores, large urban farmers' markets, and intermediated market channels were conducted for the purpose of identifying key differences in human and financial resource requirements. The benchmarks provide data useful for assisting individual farmers in assessing their performances and new and beginning farmers in identifying appropriate market channels for their businesses. Additionally, the benchmarks provide a rich source of information for use by Extension educators in developing programming around local foods marketing opportunities and business planning.
4. Grape group's pandemic message: California goodness matters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Koger, Chris (author)
- Format:
- News release
- Publication Date:
- 2020-07-28
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11739
- Journal Title:
- Packer
- Notes:
- 2 pages., Introduces a multi-media promotion of the California Table Grape Commission.
5. Identifying levels of engagement in the local food systems by generation in the state of Georgia, U.S.A
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tidwell, Abraham (author), Lamm, Alexa J. (author), and Association for Communication Excellence (ACE) University of Georgia
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11310
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 12 pages., via online journal, Local food systems are an emerging way for communities to build vibrant economies, improve health outcomes, and limit their environmental impact. Studies have shown local food engagement differs significantly between generations; however, what remains unclear is how generations’ perceptions and engagement compare to each other so the agricultural community can most effectively communicate about local food systems. Leveraging audience segmentation theory from social marketing, this study sought to address how the five living generations in the United States – Generation Z, Millennials, Generation X, Baby Boomers, and The Silent Generation – perceived and engaged with local food systems. To address this question, a non-probability opt-in sampling of 863 adults in the state of Georgia was used. Each participant was asked four questions pertaining to different aspects of local food systems – the purchase of local foods from grocery stores, use of local food markets, participation in local food events, and level of engagement with local food related media. Millennials and Generation X’ers expressed significantly higher levels of engagement with local food systems when compared to Baby Boomers and The Silent Generation, this was not observed between Generation Z and any other group. While Millennials and X’ers engaged at higher levels, significant opportunities remain for engagement through generation-specific media to turn the universal tepid interest in local food systems into action. Future research should seek to identify the relationship between generational media preferences and how effective they are at transforming interest in local food systems into action.
6. Keeping communities informed: Part 1. Weeklies react to a global pandemic
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Curtiss, Brook D. (author), Hale-Spencer, Melissa (author), Hueston, Brett (author), Whitney, Jonathan (author), Harnack, Roger (author), McLaughlin, Kaylie (author), Lozinski, Peter (author), Hedlund, Patric (author), Meyer, Eric (author), Wagner, Ellen (author), Nash, Noel (author), White, Mark (author), Ranson, Steve (author), Meier, Jill (author), Sawvell, Derek (author), Keck, Randy (author), Murray, Ian (author), McCarthy, James (author), and Valpy, Bruce (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA: International Society of Weekly Newspaper Editors
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11786
- Journal Title:
- Grassroots Editor
- Journal Title Details:
- 61(1) : 2-6
- Notes:
- Online via UI electronic subscription., Brief case examples of how community newspapers adapted to the COVID-19 pandemic in the face of suspended activities in their communities.
7. Keeping newspapers in business: Part 2. Weeklies react to a global pandemic
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Freireich, Elliott (author), Fogler, Jim (author), Waltner, Jeremy (author), McLaughlin, Kaylie (author), Wagner, Ellen (author), Nash, Noel (author), van Zyl, Anton (author), Finklea, Betsy (author), Manko, Janet (author), Meyer, Eric (author), Bellune, Jerry (author), Martin, Brad (author), Sieve-Hicks Jen (author), Klomp, Marcie (author), Meier, Jill (author), and Whitney, Jonathan (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11787
- Journal Title:
- Grassroots Editor
- Journal Title Details:
- 61(1) : 7-11
- Notes:
- Online via UI electronic subscription, Comments, ideas and concerns expressed by a selection of community newspaper publishers and editors about their adjustments in the face of economic and business impacts of the COVID-19 pandemic.
8. Local food movement gains momentum under COVID-19
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hiller, Stephanie (author)
- Format:
- News article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11710
- Journal Title:
- High Country News
- Journal Title Details:
- May
- Notes:
- 8 pages., Originally published by Yes! magazine and reproduced by High Country News as part of the SoJo Exchange of COVID-19 stories from the Solutions Journalism Network., Some consumers have turned to community agriculture as the pandemic strains the nation's food system.
9. Local food still a strong driver for consumer behavior at retail
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Journal article
- Publication Date:
- 2020-07-17
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11745
- Journal Title:
- Packer
- Notes:
- 2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.
10. Local, egional produce gains consumer interest
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sowder, Amy (author)
- Format:
- Commentary
- Publication Date:
- 2020-07-17
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11758
- Journal Title:
- Packer
- Notes:
- Online from publisher. 3 pages., Case examples in the eastern U.S. of consumer food buying from local, -in-state, and regional producers, with expressions of increased interest and preference.