Moreno-Ortiz, Carlos Alberto (author), Peterson, Dr. Donna J. (author), Collart, Alba J. (author), Downey, Laura (author), Seal, Susan (author), and Gallardo, Roberto (author)
Format:
Journal article
Publication Date:
2021-12-10
Published:
United States: Clemson University Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12409
8 pages, We examined small farmers’ use of and preference for different channels for marketing agricultural products and explored differences by gender, age group, and education level. Farmers markets and social media were preferred channels, with participants under age 55 being more likely than those 55 and over to prefer and use social media and agree that social media would be useful for promoting products and increasing sales. While selling via social media could provide a larger market, one challenge is that the average age of Mississippi farm operators is 59. Therefore, Extension must consider multiple approaches for delivering training on marketing.
10 pages, In this article we examine the adoption of food safety practices among produce growers in the south and discuss implications of food safety regulations in the U.S. Produce growers have adopted standard food safety practices to varying degrees, but there is still an adoption gap, particularly among small scale operations. Market-driven and regulatory food safety enforcement continues to tighten, and this can further hinder market access for small scale producers.
