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2. Analysis of the consumer’s perception of urban food products from a soilless system in rooftop greenhouses: a case study from the Mediterranean area of Barcelona (Spain)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ercilla-Montserrat, Mireia (author), Sanjuan-Delmás, David (author), Sanyé-Mengual, Esther (author), Calvet-Mir, Laura (author), Banderas, Karla (author), Rieradevall, Joan (author), and Gabarrell, Xavier (author)
- Format:
- Online journal article
- Publication Date:
- 2019-09
- Published:
- Springer New York LLC
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10839
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(3): 375–393
- Notes:
- 19 pages., via online journal., Soilless crops are commonly used in rooftop agriculture (RA) because they easily adapt to building constraints. However, acceptance of the produce derived from this system may be controversial. This paper evaluates consumers’ acceptance of food from RA in Mediterranean cities, focusing on the quality of the product, production system, and consumers’ motivations. We surveyed 238 respondents on the UAB university campus as potential consumers. The survey was distributed via an Internet-link that was provided along with a sample of tomatoes from RA. The results showed that most people approved the quality of RA products and perceived them to be local and fresh (94%). The respondents exhibited acceptance of soilless-produced tomatoes and considered them to be environmentally better than conventionally produced ones (69%). Cluster analysis revealed that consumers with high income levels and a university education had a better perception of the quality and proposed a higher price for RA products, but no difference was found regarding their environmental perception of this products. Moreover, people who possessed more information about the product also had a higher perception of the quality and production system (it was perceived to be environmentally friendly) and would pay more for them. The main concerns of consumers were related to food safety and the social impact of RA. Additional research is needed to improve the sustainability of RA, and the applied measures should be communicated to potential consumers to enhance their acceptance and success.
3. To free ourselves we must free ourselves
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Penniman, Leah (author)
- Format:
- Journal Article
- Publication Date:
- unknown
- Published:
- United States: Springer Nature
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11871
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 37(3) : 521-522
- Notes:
- 2 pages, We tossed our soiled shovels into the back of the pickup truck and took one last satisfied look at the backyard garden we built for Ronya Jackson and her seven children in Troy, NY. The siblings were excitedly tucking peas and spinach into the fresh earth as we headed home to nearby Soul Fire Farm to tend the crops that would be distributed to neighbors in need. Our sacred mission is to end racism and injustice in the food system, which we do by getting land, gardens, train-ing, and fresh food to BIPOC (Black, Indigenous, and people of color), including refugees and immigrants, survivors of mass incarceration, and others impacted by state violence.As Mama Fannie Lou Hamer said, “When you have 400 quarts of greens and gumbo soup canned for the winter, no one can push you around or tell you what to say or do.” Before, during, and after the outbreak, food apartheid dis-proportionately impacts (BIPOC) communities who also face higher vulnerability to COVID-19 due to factors like shared housing, lack of access to health care, environmental racism, job layoffs, immigration status, employment in the wage economy without worker protections, and more. This pandemic is exacerbating existing challenges and lays bare the cracks in the system that prevent many of us from having anything canned up for this metaphorical winter. Our society is called to account. Is now finally the time when we will catalyze the 5 major shifts needed to bring about a just and sustainable food system?