Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.
Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.
National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.
Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.
"Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
UI Library subscription., Report about a National AgriMarketing Association award-winning docudrama, "30 Harvests." It was produced for the U.S. Farmers and Ranchers in Action (USFRA) organization to encourage food companies to join with agriculture in the battle against climate change. Describes the origin and production of this film, as well as the planning for a paid media budget by USFRA and the CLUTCH consultancy/agency, Minneapolis, Minnesota.
UI Library subscription., Update on agricultural/rural broadcasting in the U.S., including recent survey results about listenership and about the News Service of the National Association of Farm Broadcasting.
