13 pages., via online journal., In reaction to growing critics regarding ecological and ethical aspects of intensive animal husbandry, different initiatives of ethical poultry production try to establish alternative food supply chains on the market. To be able to stabilise these niche innovations parallel to the mainstream regime, new forms of cooperation along the value added chain and with the consumers play an important role. Based on a case study of integrated egg and meat production from a dual-purpose breed by small multifunctional farms in Northeast of Germany, the paper exemplifies the challenges for the different partners of the food supply chain and cooperation management. Empirical data were obtained via nine qualitative interviews with actors along the value chain and via participatory observation of workshops and meetings. The research was embedded in a transdisciplinary project, where different measures to meet the existing challenges were taken and evaluated. Analysing the existing cooperation reveals possibilities for improving cooperation management by e.g. clarifying the goals of the cooperation, including the points of sale as part of the food supply chain and communication of the ethical and sustainability qualities of the product to the consumers. However, the analysis also shows the limits of cooperation in an environment dominated by the paradigm of specialisation, economies of scale and cost reduction, which is also characteristic for parts of the organic sector. The paper discusses if the challenges of establishing this radical niche innovation can be met without a fundamental change of framework conditions as e.g. regulation on animal husbandry.
26 pages., Article #: 113429., via online journal., Aspects of sustainability and social justice deserve special attention in the research and innovation landscape in Europe. In this vein, the inclusion of innovative research and innovation policies, such as Responsible Research and Innovation, devoted to mainstream social outcomes, to deploy democratic governance of science, and to drive innovation into a direction that is ethically acceptable, societally desirable and sustainable are noteworthy. However, substantial efforts are required when it comes to integrate the interactions between renewable energy research and energy and climate policies within responsible approaches. In order to adapt responsible research and innovation approach for the purpose of building an alternative context and assessment approach for sustainable transitions, this paper presents a review of approaches around sustainability and social justice dimensions. The thresholds of this endeavour are detailed in terms of the challenges for the integration, the identification of the inhibitors and facilitators of policy integration and the proposal of the levels for a methodology for this integration. The results show that the different readings and understanding of the contexts and dimensions and the existence of knowledge gaps between policy targets and the outcomes of research and innovation can be considered inhibitors for the integration. In contrast the interlinks between dimensional concepts, backgrounds and rationales appear as facilitators. The innovative contribution of this paper is focused on the contextualization of the dimensions through the use of socio-technical and multi/inter/trans and cross-disciplinary approaches. The authors conclude that the process of introducing a more holistic and alternative approach opens the re-envision of policy elements. Moreover, RRI offers an innovative perspective to the transition approach as well as tools for decision-making and policy processes assessment, in an arena where constant innovation is taking place and new structures, processes and metrics are necessary to guide this process.
14 pages., via online journal., Although the demand for organic food is growing globally, the mainstream consumption of organic food is far less. The present study attempts to understand the underlying reasons for consumer resistance toward consuming organic food using the theoretical framework of innovation resistance theory (IRT). The study further examines the association between different consumer barriers and purchase decisions (purchase intentions, ethical consumption intentions, and choice behaviour) at different levels of buying involvement and environmental concerns. The collected data, consisting of 452 consumers, were analyzed by structural equation modeling approach. The results showed that value barrier shared a negative association with purchase intentions and ethical consumption intentions. Ethical consumption and purchase intention were found to have a direct influence on choice behaviour. Additionally, the relationship between ethical consumption intention and choice behaviour is mediated by purchase intention. However, no significant differences have emerged based on the level of buying involvement and environment concerns. The findings of the study provide insight into public policymakers, marketers, suppliers, and consumer associations by enhancing their current understanding of buying behaviour of the growing organic food community.
