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2. Factors affecting the selection of information sources of sustainable agricultural practices by Malaysian vegetable farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tey, Yeong Sheng (author), Brindal, Mark (author), Li, Elton (author), Gill, Gurjeet (author), Bruwer, Johan (author), Abdullah, Amin Mahir (author), Radam, Alias (author), Ismail, Mohd Mansor (author), and Darham, Suryani (author)
- Format:
- Online journal article
- Publication Date:
- unknown
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10491
- Journal Title:
- Journal of Agricultural & Food Information
- Journal Title Details:
- 19(2) 162-175
- Notes:
- 15 pages., via online journal., Information is key in reducing the uncertainties of sustainable agricultural practices (SAPs). The objective of this study was to improve the understanding of the relationship between utilized informational sources and other key identified factors affecting Malaysian vegetable producers' choices. The findings of a multivariate probit model suggest that information sources are complementary. The choices for these sources are influenced by heterogeneity in access to credit, social network (member of farmers association), and farm settings (distance from farm to market, resource depletion issues, and geographical regions). Future promotion of SAPs should be delivered through the provision of quality content disseminated through the preferred information sources, which target potential users.
3. Integrating personal involvement, goal orientation, and characteristics of innovations to inform fertilizer best Practice video communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Warner, Laura A. (author), Rumble, Joy N. (author), and Rogers-Randolph, Tiffany (author)
- Format:
- Online journal article
- Publication Date:
- 2019-10
- Published:
- The American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10954
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 60(3), 47-61
- Notes:
- 15 pages., via online journal., Water quality is a complex issue and residential fertilizer can be one of the many contributors to poor water quality. Working with residential audiences to help them understand and reduce their impacts on water quality is an important task among many agricultural education and Extension professionals. In order to effectively work with residential audiences, we must first understand what influences their intent to engage in fertilizer best management practices. In this research, we paired the Diffusion of Innovations and Elaboration Likelihood Model to examine the influence of perceptions of an innovation’s characteristics, personal involvement with water, and communication on intent to engage in fertilizer best management practices. The communication was presented to experimental groups as a 35-second video about fertilizer best management practices. Data were collected via a survey instrument and were analyzed using inferential procedures. Four of the five characteristics of innovations significantly influenced intent to engage in fertilizer best management practices among the control group. However, all five characteristics were significant among the entire sample but the influence was less compared to the control group. Involvement increased intent while the video treatments had little effect. The results of the research support existing findings, but also offer areas of new discovery as well as insights for practice and additional study. Future research should examine the repetition of communication as well as different dimensions of involvement.