7 pages., Via online journal, The study assessed the awareness and use of e-resources among public
extension personnel in the area. Stratified sampling technique was used in
selecting respondents from each cadre of the Anambra State Agricultural
Development Programme (ASADEP). A total of sixty-nine (69) agricultural
extension staff was used for the study. Findings show the major e-resource tool
that was available to the majority (94.2%) of extension staff in the area was
mobile phone, while 62.3% indicated that computer was available to them. The
majority (69.6%) of the respondents were each aware of Facebook, and email,
while 56.5% were aware of twitter. Among those who were aware of email, the
majority (59.4%) indicated they used it while 43.5% of those that were aware of
Facebook indicated they used it. Results show that 15.9% of the respondents
indicated they used e-journal in exchanging information on pests and diseases,
10.1% exchanged weather and climate information on e-mail, while 11.6% each
indicated they used email to exchange information on farm inputs and market
prices. On the other hand, 10.1% each used e-journal and e-mail to exchange
information on processing methods. The study concluded by drawing attention
to the very low adoption of e-resources in extension service delivery in the area.
Efforts should be made by both federal and state governments to provide
enabling technological environment and training opportunities for extension
personnel in order to improve e-extension which is a veritable alternative
towards solving the issues of dearth in extension staff that has been a persistent
problem plaguing extension service in the country.
Rumble, Joy N. (author), Lamm, Alexa J. (author), Gay, Keegan D. (author), and University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Center for Public
Issues Education in Agriculture and Natural Resources
Format:
Online journal article
Publication Date:
[date of publication not identified]
Published:
USA: The American Association for Agricultural Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10119
16 pages., via online journal, The Cooperative Extension Service has performed the role of educator and change agent for more than a century. Changes occurring during this period caused Extension to extend its influence beyond the farm and traditional roles. Today, Extension faces controversial public issues and unparalleled levels of policy and regulation impacting agriculture and natural resources. As the needs of our changing society evolve, regulation increases, and response to public opinion becomes more complex. Extension must expand its role in providing education related to public issues and acting as facilitators and change agents to ensure viable actions are taken. This study was conducted to determine the level of preparedness of Florida Extension agents in dealing with policies and regulations. An emailed survey of all Florida Extension agents utilized questions regarding frequency of addressing policies with their clientele and their knowledge of said policies. Results indicated a low frequency of agents of all types addressing most policies with their clientele and a need for increased knowledge about the policies. In particular, there is an opportunity for all agent types to improve interactions with clientele on the topic of Immigration Reform as well as knowledge of related policies.
Moyo, Rachel (author), Salawu, Abiodun (author), and Department of Communication, North West University, Private Bag X2046, Mafikeng, 2735, South Africa
Format:
Online journal article
Publication Date:
2019-02
Published:
South Africa: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10129
7 pages., Via online journal., This study is a quantitative survey of communication media preferred by smallholder farmers resettled under the Fast Track Land Reform Programme (FTLRP) in the Gweru district of Zimbabwe. Data were gathered using a questionnaire and simple random sampling. Communication is integral to agricultural development, particularly so in the context of the FTLRP characterized by a dearth of information, education and training, ensued by the discriminatory command agriculture (Murisa and Chikweche, 2015). Farmers' preferences of communicationmedia in receiving agricultural innovations should be prioritised to improve agricultural communication andsubsequently, productivity, which is dire in Zimbabwe in the light of the continuing food insecurity. Thefindingsindicated that farmers prefer media that are stimulating and engaging such as television and demonstrations;convenient such as mobile phones and detailed such as books probably because the majority of them do not have training in agriculture. Demographic variables of age-group and education were found to be associated with communication preferences of some media. The study has implications for agricultural communication media policy. Beyond prioritization of farmers’preferences, a model of a multi-media approach to agricultural communication has been developed, that could widen communication reach if implemented.
14 pages., Via online journal., During recent years, one of the most familiar name scaling new heights and creating a benchmark is Internet of Things (IoT). It is indeed the future of communication that has transformed Things (Objects) of the real world into smarter devices. The functional aspect of IoT is to unite every object of the world in such a manner that humans have the ability to control them via Internet. Furthermore, these objects also provide regular as well as timely updates on their current status to its end user. Although IoT concepts were proposed a couple of years ago, it may not be incorrect to quote that this term has become a benchmark for establishing communication among objects. In context to the present standings of IoT, identification of the most prominent applications in the field of IoT have been highlighted and a comprehensive review has been done specifically in the field of Precision Agriculture. This article evaluates contributions made by various researchers and academicians over the past few years. Furthermore, existing challenges faced while performing agricultural activities have been highlighted along with future research directions to equip novel researchers of this domain to assess the current standings of IoT and to further improve upon them with more inspiring and innovative ideas.
Eitzinger, Anton (author), Cock, James (author), Atzmanstorfer, Karl (author), Binder, Claudia R. (author), Läderach, Peter (author), Bonilla-Findji, Osana (author), Bartlin, Mona (author), Mwongera, Caroline (author), Zurita, Leo (author), and Jarvis, Andy (author)
Format:
Online journal article
Publication Date:
2019-03
Published:
Germany: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10292
13 pages., Via online journal., Farmers can manage their crops and farms better if they can communicate their experiences, both positive and negative, with each other and with experts. Digital agriculture using internet communication technology (ICT) may facilitate the sharing of experiences between farmers themselves and with experts and others interested in agriculture. ICT approaches in agriculture are, however, still out of the reach of many farmers. The reasons are lack of connectivity, missing capacity building and poor usability of ICT applications. We decided to tackle this problem through cost-effective, easy to use ICT approaches, based on infrastructure and services currently available to small-scale producers in developing areas. Working through a participatory design approach, we developed and tested a novel technology. GeoFarmer provides near real-time, two-way data flows that support processes of co-innovation in agricultural development projects. It can be used as a cost-effective ICT-based platform to monitor agricultural production systems with interactive feedback between the users, within pre-defined geographical domains. We tested GeoFarmer in four geographic domains associated with ongoing agricultural development projects in East and West Africa and Latin America. We demonstrate that GeoFarmer is a cost-effective means of providing and sharing opportune indicators of on-farm performance. It is a potentially useful tool that farmers and agricultural practitioners can use to manage their crops and farms better, reduce risk, increase productivity and improve their livelihoods.
13 pages., Via online journal., Agricultural research in developing countries often involves collaboration between dispersed multicultural teams of scientists from developed and developing countries. The teams use information and computing technologies (ICTs) to communicate between team members, who originate from different cultures using different languages. This paper investigates the usability and utility of a range of ICTs used for communication between team members from different cultures. The research used an intercultural heuristic evaluation tool, or I‐CHET, to evaluate nine ICTs used by Australian and Lao scientists for team communication. The evaluation showed that asynchronous ICTs (e.g., e‐mail) were preferred by non‐native English speakers, while synchronous media (e.g., audio conferencing, instant messaging, Skype) presented considerable problems between team members from different cultures. Most ICTs evaluated in the study demonstrated little consideration for non‐native English speakers and for inexperienced ICTs users. However, all evaluated ICTs demonstrated the ability to transmit information and encourage communication between information users in scientific collaborations. The I‐CHET assessment tool highlights the ongoing need for a “toolbox” of communication ICTs for research collaborations that can be adapted to suit the cultural and professional needs of multinational teams, worldwide.
7 pages., Article 26, Via online journal., As global problems have become ever more complex, the production and organization of knowledge in society is increasingly based on the sharing, integration and collaboration of diverse experiences. For instance, global ‘grand challenges’, such as world hunger, poverty, climate change, and sustainability often require an interdisciplinary (ID) approach, in which integrating the insights of different disciplines provides a more comprehensive solution than can be offered by any given discipline. Universities or higher educational institutions face increasing pressures to engage in such interdisciplinary collaboration. This interdisciplinarity, however, raises particular organizational challenges to departments in higher educational institutions. In particular, while departments have been traditionally organized around a disciplinary core, interdisciplinarity has placed increasing pressures on departments, such as agricultural economics, to integrate insights from disciplines that do not advance a department’s disciplinary core. Few ID researchers have addressed the issue of how this internal conflict can be resolved in a departmental setting. Resolving this internal conflict is important to developing a greater interdisciplinarity among the disciplines of departmental units where a greater variety of disciplinary insights can be drawn upon to solve complex social problems. Here, we call for a unique organizational structure that can resolve this internal conflict. In using agricultural economics departments as a case study, we appeal to a concept of a “gatekeeper” whose role is to institute “loosely coupled” connections that can reconcile a department’s internal conflicts. This “gatekeeper” can advance the “normal science” of a department’s core and peripheral disciplines, while at the same time support a ‘common ground’ that appeals to these disciplines’ common interests. A key conclusion is that “gatekeepers” can sustain the integration of disciplinary insights necessary for the advancement of interdisciplinarity in higher educational institutions.
7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
20 pages., via online journal., During the last 10 years, different initiatives have been implemented to provide mobile-based extension services for the agricultural sector in Egypt. The current study compared the quality of agricultural extension messages between public and private providers. A simple random sample of 120 farmers was selected representing 7% of the total farmers registered in the databases of Ministry of Agriculture (public services) and Shoura company (private services). Farmers assessed a sample of 10 messages delivered by both providers in terms of six indicators namely (1) access, (2) utilization, (3) timeliness, (4) trust, (5) satisfaction, and (6) sharing information with other farmers. The findings revealed the lack of access to messages by the farmers in the two services. However, more than 50% had utilized the majority of messages (in case of access). The study also showed significant differences between perception of farmers to quality attributes in public and private services (Access 6.77, 0.01; Utilization 8.44, 0.004; Timeliness 8.55, 0.002; Satisfaction 8.88, 0.001; information sharing 7.62, 0.009) except for trust (1.11, 0.4). Findings provide practical implications to support mobile-based extension services to enable sharing information and link farmers with other actors in the agricultural value chain.
