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2. 5G is coming: here's what it means
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Weis, Dusty (author / Association of Equipment Manufacturers)
- Format:
- Journal article
- Publication Date:
- 2019-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11101
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(8) : 30, 32
- Notes:
- 2 pages., Overview of 5G network technology and what it will mean to the agricultural equipment industry.
3. A positive deviance inquiry on effective communicative practices of rural Indian women entrepreneurs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jain, Pallavi (author), Sachdev, Anu (author), Singhal, Arvind (author), Svenkerud, Peer J. (author), and Agarwal, Sakshi (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11912
- Journal Title:
- Journal of Development Communication
- Journal Title Details:
- 30(1) 10-22
- Notes:
- Online via UI Library electronic subscription., Authors used the Positive Deviance approach to identify the effective communication practices of rural women entrepreneurs in Uttar Pradesh, India, who succeed against overwhelming odds. A variety of participatory processes and liberating structures - improv theater, personal storytelling, discovery and action dialogues, and card-sorting games - were used to identify the highly uncommon practices of these entrepreneurs.
4. Ag industry game changers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gale, Mark (author)
- Format:
- Journal article
- Publication Date:
- 2019-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11103
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(8) : 44
- Notes:
- 1 page., Author describes five technologies with potential to change the future of ag and food industries, all with communications dimensions.
5. Agencing an innovative territorial trade scheme between crop and livestock farming: the contributions of the sociology of market agencements to alternative agri-food network analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Velly, Ronan Le (author) and Moraine, Marc (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-01
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12045
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- Vol. 37, issue 4
- Notes:
- 14 pages, via Online Journal, The aim of this article is to show the relevance of the sociology of market agencements (an offshoot of actor–network theory) for studying the creation of alternative agri-food networks. The authors start with their finding that most research into alternative agri-food networks takes a strictly informative, cursory look at the conditions under which these networks are gradually created. They then explain how the sociology of market agencements analyzes the construction of innovative markets and how it can be used in agri-food studies. The relevance of this theoretical frame is shown based on an experiment aimed at creating a local trade scheme between manure from livestock farms and alfalfa grown by grain farmers. By using the concepts of the sociology of market agencements, the authors reveal the operations that are required to create an alternative agri-food network and underscore the difficulties that attend each one of these operations. This enables them to see the phenomena of lock-ins and sociotechnical transition in a new light.
6. Blunting EU Regulation 1107/2009: following a regulation into a system of agricultural innovation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Payne-Gifford, Sophie (author), Srinivasan, C.S. (author), and Dorward, Peter (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-06
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12040
- Journal Title:
- Agriculture and Human Values
- Notes:
- 21 pages, via Online Journal, This paper explores the role of regulation and legislation on influencing the development and diffusion of technologies and methods of crop production. To do this, the change in pesticide registration under European Regulation 1107/2009 ‘Placing Plant Protection Products on the Market’ was followed through the UK’s agricultural system of innovation. Fieldwork included: a series of interviews conducted with scientists, agronomists and industry organisations; a programme of visiting agricultural events; as well as sending an electronic survey to British potato growers. The innovation system is noted to have made the legislation less restrictive than originally proposed. The most notable system response to the legislation is the adjustment of agrochemical company pesticide discovery strategy and their expansion into biologically derived treatments. There have also been other innovation responses: agricultural seed companies have been breeding in pathogen resistance in their cultivars; agricultural consultancies are prepared to recommend pathogen-resistant seeds; scientists are using the change as justification for adopting their solutions; the agricultural levy boards funded research into off-label pesticide uses; and producers, potato growers in particular, have been seeking advice, but not changing their growing practices.
7. Diffusion of innovations and public communication campaigns: An examination of the 4R Nutrient Stewardship Program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Seeger, Henry (author), Wilson, Robyn S. (author), and Purdue University The Ohio State Unversity Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10431
- Journal Title:
- Journal for Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 21 pages., Via online journal., This project is an examination of how strategies for innovation in fertilizer application are communicated to agricultural communities. Specifically, this project examines the 4R Nutrient Stewardship Program‒a public communication campaign seeking to encourage the use of specific strategies, tools, and best practices in fertilizer application. The campaign is advanced by the Fertilizer Institute, an industry trade association, and targets local agricultural communities within the United States. To understand how this campaign functions to encourage adoption of innovative fertilizer application behaviors, this project draws on the principles of diffusion of innovations theory as well as established concepts within public relations, including issues management.
8. Exploring barriers to the adoption of internet of things-based precision agriculture practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hundal, Gaganpreet Singh (author), Laux, Chad Matthew (author), Buckmaster, Dennis (author), Sutton, Mathias J (author), and Langemeier, Michael (author)
- Format:
- Journal article
- Publication Date:
- 2023-01-09
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12835
- Journal Title:
- Journal of Agriculture
- Journal Title Details:
- Vol. 13, Iss. 1
- Notes:
- 16 pages, The production of row crops in the Midwestern (Indiana) region of the US has been facing environmental and economic sustainability issues. There has been an increase in trend for the application of fertilizers (nitrogen & phosphorus), farm machinery fuel costs and decreasing labor productivity leading to non-optimized usage of farm inputs. Literature describes how sustainable practices such as profitability (return on investments), operational cost reduction, hazardous waste reduction, delivery performance and overall productivity might be adopted in the context of precision agriculture technologies (variable rate irrigation, variable rate fertilization, cloud-based analytics, and telematics for farm machinery navigation). The literature review describes low adoption of Internet of Things (IoT)-based precision agriculture technologies, such as variable rate fertilizer (39%), variable rate pesticide (8%), variable rate irrigation (4%), cloud-based data analytics (21%) and telematics (10%) amongst Midwestern row crop producers. Barriers to the adoption of IoT-based precision agriculture technologies cited in the literature include cost effectiveness, power requirements, wireless communication range, data latency, data scalability, data storage, data processing and data interoperability. Therefore, this study focused on exploring and understanding decision-making variables related to barriers through three focus group interview sessions conducted with eighteen (n = 18) subject matter experts (SME) in IoT- based precision agriculture practices. Dependency relationships described between cost, data latency, data scalability, power consumption, communication range, type of wireless communication and precision agriculture application is one of the main findings. The results might inform precision agriculture practitioners, producers and other stakeholders about variables related to technical and operational barriers for the adoption of IoT-based precision agriculture practices.
9. Exploring producer innovation adoption using an extension-led trialing program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany A. (author), Denny, Marina D. (author), and Stone, Amanda E. (author)
- Format:
- Journal article
- Publication Date:
- 2020-02
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12318
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v. 58, n. 1
- Notes:
- 7 pages, On-farm bacteriologic culturing (OFBC) provides quick and inexpensive mastitis diagnosis, but commercial adoption of this innovation has been low in Mississippi. We implemented an Extension-led trialing program to identify reasons for producers' lack of OFBC adoption, explore change in producers' knowledge and perceptions of OFBC, and assess the effectiveness of the program relative to OFBC adoption. Most producers were unaware of OFBC initially but identified several benefits after trialing it for 30 days. The methodology for designing and implementing a trialing program based on Rogers's diffusion of innovation framework was effective and could be replicated easily in other contexts.
10. Factors affecting adoption of smart farms: The case of Korea
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yoon, Cheolho (author), Lim, Dongsup (author), and Park, Changhee (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11677
- Journal Title:
- Computers in Human Behavior
- Journal Title Details:
- 108
- Notes:
- 10 pages., The smart farm, a future-oriented farm operation that integrates information and communications technologies, is an emerging trend in agriculture. This study investigates the factors affecting the adoption of the smart farm in Korea and analyzes them empirically. The research model is based on Rogers' innovation diffusion theory and existing models of adoption of information technology in organizations. The model proposes that adoption of innovative technology is influenced by relative advantages, complexity, and compatibility of the technology, the innovativeness and IT knowledge characteristics of the CEOs, financial costs, human resource vulnerability and lack of skills, competitive pressure, government support and the change to the digital environment. These factors were categorized according to TOE framework, investigated, and empirically tested using survey data to determine their influence on the adoption of smart farms. The results showed that the compatibility of technology, financial costs for the organization, and the digital environment change influence the adoption of smart farms. This study suggests practical implications for the adoption of smart farm technology based on the results.
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