Online from publication. 3 oages,, Sponsored article summarizes IRI survey data on seasonality of potato sales, purchase levels, and shopper responses to several display strategies.
Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.
2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.
Online from periodical. 5 pages., Article reports on promotion approaches that retailers are finding useful in marketing apples during the COVID-19 pandemic.
