19 pages, Audience-facilitated information flow has become the new norm created by a public divergence from traditional media sources. Mobile device advancements and partnerships have changed how audiences view news media and the sources relied upon to obtain information. With these advancements, social media users have become primary information providers and information gatekeepers. Twitter specifically has become a news media platform for some based on its effectiveness in facilitating information flow and triggering reorganization as it provides a platform for collaboration and coordination. Despite widespread acceptance of the threat climate change poses by the scientific community, it is still a topic of contention on social media. Climate conversations are typically approached with an us versus them mindset with us being used as representation of the communities to which audiences belong. The communities one belongs to typically follows social media users social, political and environmental ideologies. Walton’s theory of argument or inference schemes served as the theoretical framework for this study. Argument schemes represent common arguments and special context arguments, in this case scientific argumentation. Walton’s argument from ignorance was used as a framework for the study. The argument states that if there has been a thorough search through the knowledge base then concrete proof of a fact would exist. The findings indicated social media may be a useful tool when exploring climate change conversations through a sociopolitical lens and additional research is needed to closely examine how political ideologies, global location, and different environmental topics impact issue awareness and beliefs.
12 pages, To date, there has been an increase in genome modification biotechnologies that improve production and food security but the process has not been accompanied by the delivery of information about them intended for citizens. This is essential considering that to achieve better health, food security and sustainability these biotechnologies need to be incorporated into production systems. This study aimed to explore perceptions and attitudes of Chilean citizens towards the use of genome modifications with an emphasis on transgenes and genome editing (CRISPR). An electronic questionnaire was applied, and afterwards the results were analysed through descriptive statistics, GLM, Spearman’s correlation and Wilcoxon Signed Rank test. A total of 702 questionnaires were analysed. High awareness of concepts such as transgenic and cloning was reported with CRISPR being the least known term. Most respondents perceived negative effects on health regarding the consumption of genetically modified products, with women having a significantly more negative attitude. Still, a high willingness to use CRISPR for improving animal and human health was reported. When comparing vegetable and animal products that underwent CRISPR or transgenes, the willingness to consume these products was higher for vegetables. The results show that changes in perception can be achieved after providing the definition of CRISPR and transgenic, therefore, consumer education seems to be essential. Science communication focused on making information about genome modification biotechnologies available to citizens could promote more positive attitudes and perceptions and facilitate their future implementation in the country.
10 pages, By-products like sawdust and straw are applied in compost bedded-pack barns (CBP) for cattle. These materials, which are gradually mixed with excreta and undergo a composting process, serve as a lying bed for the cattle. This study aims to assess the perception of consumers and farmers regarding the use of CBP during the grazing season of cattle for raising other animals or for growing food crops. This was examined by combining surveys with consumers from eight European countries and cattle farmers, focus groups with consumers, and in-depth interviews with individual farmers who implemented alternative uses of compost. The results showed that farmers preferred the compost bedded-pack system to the cubicle system in terms of sustainability and market aspects, although the cost of the bedding material required for CBP was seen as a significant negative aspect. Around half of all consumers indicated that the compost can be used for non-edible products and 26% indicated the compost can be used for raising other animals. Furthermore, 5% of consumers felt that compost should not be used for any other purpose. There were statistically significant differences between countries; therefore, regional specificities should be taken into account when marketing products from compost in CBP barns.
21 pages., New trends in food consumption are shaping consumers’ preferences and buying behavior. Non-traditional food retailing and short supply chains (SSCs) are offering bundles of attributes that fit the needs of larger consumers’ segments. Several studies have analyzed factors affecting the choice of traditional and non-traditional food retailing. Very few, however, are those studies that analyze the predictive role of human values and attitudes on the choice of traditional and non-traditional food retailing and supply chains. Usually, due to the low percentage of consumers involved in SSC, analyses of consumer behavior have been conducted using convenience samples. This study, based on online questionnaires submitted to a representative sample composed by 1009 German consumers, tests the hypothesis that the frequency of purchases at farmers’ markets is related to human values: attitude toward the industrialized food market and attitude toward the environment. The econometric approach here implemented computes the model on average and in the tails of the dependent variable, frequency of purchases at farmers’ market, thus investigating the model in a representative sample even where the percentage of non-traditional food retailing consumers is low, as occurs in the tails for low/high frequency of purchases. The questionnaire included the Schwartz value survey, attitudes toward environment and attitude toward industrialized food market, and self-reported estimates of the frequency of buying at farmers’ market. Results suggest that the frequency of buying at farmers’ markets is hierarchically related to attitudes and values. The frequency of purchases at farmers’ markets is negatively related to industrialized food attitudes and positively related to pro-environment attitudes. Attitudes are in turn affected by values: self-transcendence has a positive impact on pro-environment attitude and the reverse is true for conservation. Furthermore, these relationships are not constant in the sample: they change according to the selected frequency of purchases.
14 pages., The 4-H Youth Development program prohibits all forms of discrimination which includes disability. 4-H Extension professionals provide the essential interface between Extension and the local community to create an inclusive environment for all youth, including those with disabilities, that is welcoming and accessible. Attitudes and self-efficacy for working with youth who have disabilities impact how well 4-
H delivers positive youth development programs. The purpose of this study was to determine state-wide 4-H Extension professionals’ attitudes, self-efficacy, and perceptions of inclusion toward youth with disabilities. In addition, the researchers sought to examine their use of a training program to better serve youth with disabilities. All 4-H Extension professionals in Ohio were surveyed (N = 135) with 71
responding (response rate of 53%). Results indicated the attitudes of Extension professionals for accepting of and feeling comfortable around youth with disabilities was overwhelmingly positive. They also perceived that youth with disabilities felt that they were included in 4-H activities. For self-efficacy,
4-H professionals reported they could effectively provide inclusive opportunities for youth with disabilities and adapt their level of instruction, take extra time, and pay attention to the needs of youth
with disabilities. However, about a third of the respondents somewhat or strongly agreed that their workload would increase by having youth with disabilities in their organization. The disability training program was used by over three-fourths of the 4-H professionals and helped them to engage with parents to learn more about their children with disabilities. The program also improved accommodations and
creating a more inclusive 4-H environment.
Online via AgriMarketing Weekly. 3 pages., Based on findings of the Ag Economy Barometer poll by Purdue University. Responses by farmers indicating they expect the market share of plant-based alternatives to beef, pork, and chicken will grow rapidly. Most said they would not grow crops for processing into a meat alternative, even if offered a contract.
26 pages, Farmers’ perception on soil erosion has not adequately reported in the conditions of Ghana though its causes and effects are time and site-specific. The objective of this study was to assess farmers’ perception on soil erosion and implication for developing soil management strategy in the Eastern and Northern Regions of Ghana. A total of 130 household head farmers were interviewed and complemented with field observation and group. Data was analyzed using descriptive, chi-square test, T-test and binary logistic regression. The results show that there was significant variation in socioeconomic, farm and institutional attributes among the farmers`in the study regions. In the Eastern and Northern Regions, significantly higher proportions of the farmers (95.7% and 86.7%, respectively) perceived soil erosion as serious problem. Significantly higher proportions of the respondents (80%) perceived severe erosion problem at homestead land in the Eastern Region whereas severe erosion in the Northern Region was more noticed at distance farmlands (85.0%). In the two regions, the major causes of severe erosion as perceived by most farmers were over-cultivation, deforestation and heavy rainfall events. In the Eastern and Northern Regions, 58.6% and 75.0% of the farmers perceived, respectively, that soil erosion severity has been increased since the past 10-years. Perceptions of most frequently noted indicators of soil erosion were declined productivity, shallow soil depth, presence of rills, sheet erosion, soil loss from farmland, and change in soil color. Results of the binary logistic regression indicate that there is heterogeneity in the factors accounting for the perception of soil fertility. In developing promising soil management strategy in the study area, attention must be given to key socioeconomic, biophysical, farm and institutional factors.
6 pages., Gene editing (GE) and gene modification (GM) technologies demonstrate noticeable differences. GE technologies introduce changes in DNA, which are intrinsic to the species, while GM technologies incorporate changes from foreign species. The potential benefits of GE have been highlighted in a number of recent scientific studies, pointing to the opportunities that are opening up in addressing the food availability problems as a result of the growing world population. However, the implementation of GE technology in food production would rely on public awareness, acceptance, and attitudes toward genetically modified and genetically edited food products. Based on the Theory of Reasoned Action (TRA), we surveyed Lithuanian consumers, farmers, and producers for their awareness, attitudes, and behavioural intentions towards GM and GE food. The 251 consumers, 50 farmers, and 56 food producers participated in the survey. Consistent across all samples (consumers, farmers, and producers, respectively), GM technology-related products’ self-assed awareness was significantly higher than the level of self-assed awareness of GE products. Awareness of GEO in all samples is relatively low. The level of support for GMO and GEO is also low in all groups of respondents. All groups – consumers, farmers, and producers – are less negative about food produced from GE than from GM raw materials. There was a statistically significantly higher overall likelihood for future use of GEO than the GMO. Producers would be less likely than consumers and farmers to use GMOs in the future. The same inclinations are observed with regard to GEO, with statistically significant differences in the sample of consumers, farmers, and producers.
20 pages., This study was conducted to examine Florida consumers’ stance on legalizing the growing and processing of hemp, recently redefined as an agricultural commodity. Factors were explored that may explain their stance to provide insight into the communication needs in the early stages of the U.S. hemp industry revival. Results indicated that respondents who had more favorable attitudes toward legalizing hemp were also more likely to fall within the category of being overall “for legalizing hemp” when offered a binary choice. Further, attitude toward legalizing hemp was predicted by respondents’ objective knowledge of hemp topics, attitude toward legalizing marijuana, and perceived personal relevance of legalized hemp cultivation and production. A strong association between hemp and marijuana was also observed in both the quantitative and qualitative findings, and respondents indicated some confusion regarding the mind-altering properties of marijuana compared to hemp. As such, a key recommendation is that early communication messages and strategies be tailored toward educating the public on differences in the uses and psychoactive properties of hemp and marijuana. Future research is needed to identify other key messages needed to enhance public understanding of hemp, as well as the best methods of delivering such. Future research should be conducted with other hemp stakeholders, including policymakers, hemp license-holders, and other farmers and industry members to reconcile potential differences in key stakeholder perceptions and enhance the future viability of the industrial hemp market.
19 pages., Advancing information and communication technologies (ICTs) has become central to international agricultural and extension development efforts. ICTs are crucial in facilitating information transfer, ensuring stakeholder access to information, and increasing the decision-making capacity of smallholder farmers. The research presented here introduces an instrument developed to quantify perceptions of ICT use capacity within international extension networks. The aggregate scale was verified for content validity, response process validity, internal structure validity, and consequential validity informing its use. The instrument was administered to network members (n = 122) associated with the Global Forum for Rural Advisory Services. An exploratory factor analysis (EFA) was conducted with measures of correlation and reliability analyzed. Six factors were extracted and analyzed further. The resulting Perceptions of ICT Use scale and factors can be used as reliable instruments for quantifying perceptions of ICT use capacity, enhancing international extension network needs assessments, and informing policies and practices which maximize ICT capacity.
