Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27919
Notes:
3 pages., Q/A discussion with Dr. Royal Colle, 40-year member of the faculty of the Department of Communication, Cornell University, about the development, role and prospects of information technologies in support of development, internationally.
Duvel, Gustav H. (author / University of Pretoria)
Format:
Proceedings
Publication Date:
2000-03-29
Published:
Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20253
Notes:
Burton Swanson Collection, In section L of the "2000 conference proceedings: Association for International Agricultural and Extension Education", 16th Annual Conference, March 29th-April 1st, 2000, Arlington, Virginia, USA
11 pages., via online journal., In recognition of the importance of communication in extension work and agriculture, this study assessed communication methods used among core sub-programs of the Enugu State Agricultural Development Program (ENADEP). Sixty-three staff were randomly selected to participate in the study. Statistical tools such as percentage, mean score, and factor analysis were used in data analysis. Findings show that a downward (top-down) communication flow was most common, with posters and workshops as primary communication tools. Technology review meetings and training were major situations in which communication occurred, while achievement of ENADEP objectives was the most important motive for communication. Communicator knowledge about subject matter was the top-rated factor that enhanced communication; security/credibility- and human/autocracy-related problems were major constraints to effective communication. The study recommends a de-emphasis on top-down communication approaches and encourages use of digital/information communication technology (ICT) tools to minimize the gap between generation and dissemination of information and its application.
