Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10889
Journal Title Details:
4 pages
Notes:
Posted on Department of Plant Agriculture, University of Guelph, Ontario, Canada., The Los Angeles Times, http://latimes.com/news/columns/colone/20000424/t000038798.html
Radhakrishnan, Bharathi (author / ABC News Medical Unit)
Format:
News article
Publication Date:
2006-06-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24247
Notes:
Retrieved June 16, 2006, Via ABC News. 2 pages., A lawsuit by the Center for Science in the Public Interest against KFC for fat levels in fried chicken raises questions about limitations on what Americans eat and about appropriateness of "press conference" law suits meant to attract media attention. Cites results of a nonscientific survey on ABCNEWS.com.
16 pages, via online journal, One of the nation’s most important industries, agriculture, has adopted social media to communicate with consumers and the public. At the same time, traditional news media remains important to the agriculture industry because many consumers still receive information about agriculture from sources such as newspapers and television. Little literature at the time of this study explored how social media is used specifically as a media relations tool. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages could impact central Ohio traditional media outlets’ coverage of agricultural issues. The study is grounded in uses and gratifications theory, and previous social media studies. Data were collected from seven Ohio agricultural organizations’ Facebook pages and four central Ohio news outlets. Researchers found that Ohio agricultural commodity organizations use social media, but not necessarily to communicate with the news media. The industry received limited news coverage during the time studied, and we were unable to discern a relationship between social media and news media coverage beyond a commonality of stories. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27777
Notes:
21 pages., Proposal from the Grover Park Group to the Grocery Manufacturers Association for a public relations campaign to reduce political and public support for the current corn-based ethanol policy.
