The article reports findings of a media-use survey conducted among agricultural communicators attending a meeting of the National Association of Farm Broadcasting. A majority of respondents reported using a variety of social media for work, with smartphones being the most common device used. Among other recommendations, authors suggested that respondents should continue to use Facebook and Twitter to engage their stakeholder groups in conversations about agriculture. The survey identified stakeholder groups of the communicator respondents.
Includes a journalist's report about how he markets specific editorials or blog entries about agricultural topics to people or organizations with a vested interest in those topics.
Stites, Tom (author) and Berkman Center for Internet and Society, Harvard University.
Format:
Report
Publication Date:
2008-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28541
Notes:
Via Media Re:public Case Studies 2008: news and information as digital media come of age. 10 pages., Analyzes the role of editors in a dynamic media era. Uses local "correspondents" in rural community newspapers to illustrate potential frameworks for the operation of news organizations in a digital environment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22260
Notes:
Presented at the conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, June 1, 2005. 2 pages.
"Blogs are an important and growing source of information for the general public and should be used to convey food safety messages and inform consumers."
