Hindman, D. B. (author) and Martinson, Beverly (author)
Format:
Paper
Publication Date:
2001-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 118 Document Number: C13447
Notes:
25 p., paper presented at the annual meeting of Association for Education in Journalism and Mass Communication, Communication Theory & Methodology Division, Washington, D.C.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22591
Notes:
Master of Science thesis, Agricultural Education, Texas Tech University, Lubbock. 130 pages., Examined aided recall, unaided recall and issue salience regarding agricultural news conveyed by newspaper print, electronic text, video news release and radio news release. Results indicated a significant difference in aided recall between newspaper print and electronic text. No significant difference existed between agricultural issue salience and media channel. Author recommended using a variety of media channels when possible. "There is a direct correlation between channel diversity, exposure time, and overall campaign effectiveness."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11973
Journal Title Details:
22 pages
Notes:
The document is available in electronic or paper format, Paper presented to the Research Special Interest Group, 2001 ACE/NETC Meeting, Toronto, Canada, 28 July- 01 August 2001
Examines the perceptions of agricultural scientists about the news media and their perceived need for media relations skills. Respondents indicated they might take training in communicating in crisis situations and writing newspaper columns.
