16 pages., via online journal., raceability system has received wide attention in solving food safety issues, via which food information could be tracked back to producer/farmers. Consumers need to obtain this information from producers or social networks, trust in the information, and consequently assess perceived risks, especially when food scandals are exposed to the media. In this study, we introduce the social embeddedness theory to understand how consumers' social activities affect their risk perceptions on traceable food. Specifically, we investigate how risk perceptions are predicted by the interpersonal relationships, organizational level and social-level relationships. Results show that the interpersonal relationships were associated with lower levels of risk perceptions, while organizational and social relationships impacted consumer's risk perceptions at middle and higher levels, respectively. Results also show that the “ripple effect” extended to effect of risk events with negative information, however, did not exist for the group exposed to positive information. Potential food safety implications have been proposed to identify for effective risk mitigation under media coverages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21598
Notes:
Pages 99-134 in Susan L. Senecah (ed.), The Environmental Communication Yearbook. Volume 1. Lawrence Erlbaum Associates, Mahwah, New Jersey. 267 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23753
Notes:
Via The Hoot, Media South Asia. 3 pages., "Precaution was necessary, not scare-mongering. So what was the masked television reporter doing in and around Navapur hamlets and hospitals?"
13 pages., Online from publisher., Using a review of literature, authors identified most important factors hindering the rise of public concern about the environment. Categories they identified included obtainment of information on environmental problems and appraisal processes related to environmental problems.
Colwell, Rita R. (author), Girshman, Peggy (author), Marrett, Cora B. (author), Raeburn, Paul (author), Rowland, F. Sherwood (author), and Siegfried, Tom (author)
Format:
Book chapter
Publication Date:
1999
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19630
Notes:
Pages 249-261in Sharon M. Friedman, Sharon Dunwoody and Carol L. Rogers (eds.), Communicating uncertainty: media coverage of new and controversial science. Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 277 pages.
