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    21. NAFB study shows farmer radio listening stays strong during pandemic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2021-03
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12137
    Journal Title:
    Agri Marketing Update
    Notes:
    Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.

    22. National Association of Farm Broadcasting 2014 media usage study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2015-03-03
    Published:
    USA: National Association of Farm Broadcasting, Platte City, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09510
    Notes:
    Online via NAFB website. Involves farmer/rancher survey conducted by Ipsos Marketing, Agriculture and Animal Health. 6 pages.

    28. Selected media use study: commercial farms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Research report
    Publication Date:
    2006-05-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24453
    Notes:
    Retrieved July 1, 2006, 14 pages., PowerPoint presentation summarizes results of a 12-state Midwest farmer survey commissioned by NAFB and conducted by Ag Media Research, Sioux Falls, South Dakota.