Number of results to display per page
Search Results
22. Communication at farmers’ markets: commodifying relationships, community and morality
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Garner, Benjamin (author)
- Format:
- Online journal article
- Publication Date:
- 2015-07-01
- Published:
- USA: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10231
- Journal Title:
- Journal of Creative Communications
- Journal Title Details:
- 10(2) : 186-198
- Notes:
- 13 pages., Via online journal, Consumers are increasingly using their purchasing power to enact their politics and activism. I examine how consumption at farmers’ markets fits into this trend. The consumption of local and organic food and the number of farmers’ markets have drastically increased in recent years. This research examines the ways interpersonal relationships, community ties and morality (ethical consumption) relate to commodification at local farmers’ markets. Specifically, this research is framed through Marx’s understanding and critique of capitalism, including his concept of commodity fetishism. Using Radin’s (1996) indicia of commodification, I explore the degree to which relationships, community and morality either are commodifiable or resist commodification. Using a combination of extant literature as well as interview and observational data from a 2011–2012 market study, I discovered that relationships and community ties resist commodification but morality is commodifiable in this space. Specifically, I argue that the contingent and voluntary nature of human communication as a two-way process is one of the key reasons that interpersonal relationships and community ties resist commodification.
23. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
24. Competitor orientation and value co-creation in sustaining rural New Zealand wine producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Crick, James M. (author), Crick, Dave (author), and Tebbett, Natalie (author)
- Format:
- Online journal article
- Publication Date:
- 2019-11-07
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11218
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 73(2020) : 122-134
- Notes:
- 12 pages, via online journal, This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms' value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firm's competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms' capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firm's performance, but also, the sustainability of other businesses.
25. Concrete and abstract goals associated with the consumption of environmentally sustainable products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ramirez, Edward (author), Jiménez, Fernando R. (author), and Gau, Roland (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07374
- Journal Title:
- European Journal of Marketing
- Journal Title Details:
- 49(9/10) : 1645-1665
26. Conducting interviews with courage
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Berry, Heather (author / Rural Missouri)
- Format:
- Journal article
- Publication Date:
- 2006-05
- Published:
- USA: Cooperative Communicators Association, Lubbock, Texas.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23906
- Journal Title:
- CCA News
- Journal Title Details:
- : 5-6
27. Conference participants learn Interviewing 101
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zettler, Christine (author)
- Format:
- Journal article
- Publication Date:
- 2007-08
- Published:
- International: American Agricultural Editors' Association, New Prague, Minnesota.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26440
- Journal Title:
- ByLine
- Journal Title Details:
- : 4-5
28. Conflict and contradiction - observations on a sense of well-being in a farming community
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Routledge, Stephen (author)
- Format:
- Abstract
- Publication Date:
- 2006-03-06
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24270
- Notes:
- Abstract of 18 min. DVD shown at conference (DVD not in collection)., 1 p. Abstract presented at the Australasia Pacific Extension Network in Beechworth, Victoria, Australia, March 6-8, 2006
29. Conservation or preservation? A qualitative study of the conceptual foundations of natural resource management
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Minteer, Ben A. (author) and Corley, Elizabeth A. (author)
- Format:
- Journal article
- Publication Date:
- 2007-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07352
- Journal Title:
- Journal of Agricultural & Environmental Ethics
- Journal Title Details:
- 20(4) : 307-333
30. Consumers’ preferences for local fish Products in Catalonia, Calabria and Sicily
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nicolosi, Agata (author), Fava, Nadia (author), and Marcianò, Claudio (author)
- Format:
- ebook chapter
- Publication Date:
- 2018-05-20
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10358
- Journal Title:
- New Metropolitan Perspectives Local Knowledge and Innovation Dynamics Towards Territory Attractiveness Through the Implementation of Horizon
- Journal Title Details:
- 101
- Notes:
- 10 pages., Via ebook., Research on public markets in small provincial towns is scarce, particularly on the role they play in maintaining a relationship with the local culture, environment and production. This paper examines consumers’ habits and preferences for food shopping in three European regions with respect to the purchase of fish products. The goal is to investigate consumers’ preferences for local fish to highlight the motivations that lead to different choices. A multiple correspondence analysis explores the motivations behind purchasing preferences, showing the complex process that drives individual consumer choices. Based on 504 interviews conducted in cities and areas adjacent to the cities of Girona, Reggio Calabria, and Lipari, we found no evidence of converging habits and homogenization on preferences. It supports the perspective in which the interplay between local culture and consumption of local products is strictly associated.