Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00248
Notes:
LLS 496: Diversity Research Project: Assessing and Enhancing Campus Climate at UIUC. University of Illinois at Urbana-Champaign. Via IDEALS. 14 pages., Student researcher examines a controversial social exchange, Tacos and Tequila, of a University of Illinois fraternity and sorority, and the way in which it depicted Mexican/Mexican American culture.
First published May 7, 2019. In press., We analyzed comedy series for food and beverage references, with particular attention to their type of presentation, along with the characteristics of actors associated with the references. Because the generally positive tone of comedy series can exert affective influence over audiences, the result that clearly unhealthy products appeared more often (food: 51.6%; beverage: 40.5%) than clearly healthy ones (food: 11.2%; beverage: 19.6%) could be especially problematic. Moreover, women (56.5%; men: 47.4%) and African American characters (62.7%; Caucasians: 51.5%; Other: 44.7%) were significantly more often associated with unhealthy foods, which could prompt stereotypes of such individuals.
