9 pages., Via online journal., Little information has been published on the business and marketing practices of landscape firms, an important sector of the green industry. We sought to profile the product mix, advertising, marketing, and other business practices of United States landscape firms and compare them by business type (landscape only, landscape/retail, and landscape/retail/grower) as well as by firm size. We sent the 2014 Trade Flows and Marketing survey to a wide selection of green industry businesses across the country and for the first time included landscape businesses. Herbaceous perennials, shade trees, deciduous shrubs, and flowering bedding plants together accounted for half of all landscape sales; 3/4 of all products were sold in containers. However, landscape only firms sold a higher percentage of deciduous shrubs compared with landscape/retail/grower firms. Landscape businesses diversified their sales methods as they diversified their businesses to include production and retail functions. Landscape businesses spent, on average, 5.6% of sales on advertising, yet large landscape companies spent two to three times the percentage of sales on advertising compared with small- and medium-sized firms. Advertising as a percent of sales was three to four times higher for landscape/retail/grower compared with landscape only or landscape/retail firms; most respondents used Internet advertising as their primary method of advertising. The top three factors influencing price establishment in landscape businesses were plant grade, market demand, and uniqueness of plants, whereas inflation was ranked as the least important of the nine factors provided. A higher percentage of small and medium-sized firms perceived last year’s prices as more important in price establishment compared with large firms. A high percentage of large landscape companies said the ability to hire competent hourly employees was an important factor in business growth and management, but this was true only for about half of the small and medium-sized landscape companies.
11 pages., Online via Directory of Open Access Journals (DOAJ), Concept paper summarized "key 'hotspots' for waste generation along the food supply chain and identified a range of existing solutions/measures that can help producers, retailers and consumers reduce the amount of food wasted. Emphasis placed on reducing waste of perishable, fresh produce.
16 pages, Applying sustainable horticulture as an innovation in The Special Region of Yogyakarta (DIY) Indonesia can be a commendable example in agricultural extension education. Previous research has revealed that understanding farmers' perceptions of innovation is essential for appropriate interventions to change their behavior. In DIY, the surveys were conducted in 2016 with 257 males and 93 females of farmers groups member from 21 villages in Sleman, Bantul, and Kulonprogo Regency. The objective of the survey was to determine the effects of farmer's internal factors on the perception of ecological, social economy, and ethical (ESE) urgency as a component of sustainable horticulture practices. The findings from the ecological, social, and ethical dimensions among the farming community in DIY indicated that, directly and indirectly, the farmers can acknowledge and practice sustainable horticulture. However, this was altering several factors, most notably, motivation and the prospect of increased income. The important thing in extension work was motivation, and a major motivating factor was the possibility of increased agricultural income. This study suggests that extension education of achieving horticultural sustainability in DIY should be based on the motivation of farmers and thoughtfulness of their basic needs especially needs to have higher income.
