Author suggests the role of agricultural editors is not to speak to consumers about the importance of agriculture, but to speak to producers about the importance of consumers.
A study of the rise in popularity of radio in rural America in the 1920s and the portrayal of farmers in the press during this time. In the effort to promote the general value of radio, the press focused on how it was adopted by farmers. The media exaggerated the shortcomings of farm life, supporting the increasingly urban and modern way of life, and isolating and marginalizing rural dwellers.
Aslin, Heather (author), Giesecke, Terry (author), Mazur, Nicole (author), and Rural Industries Research and Development Corporation, Australian Government, Barton, ACT.
Format:
Report
Publication Date:
2006-10
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27014
Notes:
Executive summary posted at www.rirdc.gov.au/reports/HCC/06-106sum.html; full report posted at www.rirdc.gov.au/reports/HCC/06-106.pdf, RIRDC Publication No. 06/106. 80 pages.
Via online access. 7 pages., Examines the elements of an "honest vision for the future with a shared language that accurately describes our world." Size of farm is not the key indicator, the author argues.
Rickson, Sarah Tufts (author), Rickson, Roy E. (author), and Burch, David (author)
Format:
Book chapter
Publication Date:
2006
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00552
Notes:
Pages 119-135 in Bettina M. Bock and Sally Shortall (eds.) Rural gender relations: issues and case studies. CABI Publishing, Wallingford, Oxfordshire, UK. 374 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37110
Notes:
See C37105 for original, Pages 261-275 in Alessandro Bonanno, Hans Bakker, Raymond Jussaume, Yoshio Kawamura and Mark Shucksmith (eds.), From community to consumption: new and classical themes in rural sociological research. Research in Rural Sociology and Development, Volume 16. Emerald Group Publishing Ltd., Bingley, U.K. 275 pages., Case study of the "Rural Heroines Exciting Network" - one of the first national networks of women farmers in Japan.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25911
Notes:
Posted at www.thehoot.org > "Grassroots media" section, Via Media South Asia. 3 pages., "A low-profile, but innovative and imaginative farm journal is very popular among cash-crop growers in southern Karnataka and northern Kerala." Variously spelled "Adike Patrike" and "Adike Pathrike"
