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112. Using the theory of planned behaviour framework to understand Tasmanian dairy farmer engagement with extension activities to inform future delivery
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Turner, Lyia (author), Hall, Alison (author), Kilpatrick, Sue (author), and Dairy Australia
- Format:
- Online journal article
- Publication Date:
- 2019-02-01
- Published:
- Tasmania, Australia: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10118
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(1)
- Notes:
- 17 pages, via online journal, Translator disclaimer Full Article Figures & data References Citations Metrics Reprints & Permissions Get access ABSTRACT Purpose: To identify and understand factors influencing farmers’ decisions to engage with extension activities. To understand farmer segments and how these factors vary in order to develop recommendations for future extension delivery. Methodology: Qualitative data was obtained through semi-structured interviews with 30 Tasmanian dairy farmers. The Theory of Planned Behaviour (TPB) framework was used to identify and explore factors influencing farmer engagement intentions and behaviour. Findings: There was a negative effect of social influence on experienced farmers’ intention to re-engage with extension, due to the belief extension activities were targeted to less experienced, younger farmers. Perceived control factors limiting engagement included lack of confidence about existing knowledge, resulting in farmers perceiving extension activities as confronting. Practical implications: Key factors influencing intention to engage and continued engagement with extension were identified. These findings will inform future design and targeting of extension activities to improve initial and continued engagement. Subsequent recommendations are presented. Theoretical implications: Previous TPB studies on adoption as an outcome of extension have typically focused on quantifying adoption predictions, rather than exploring how social factors interact and influence intentions and behaviours. This paper demonstrates how the TPB can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension. Originality/value: This paper demonstrates how the TPB can provide an evidence-based framework to qualitatively explore farmer intentions and behaviour. This approach has led to new insights into farmer decision making that will inform improvements in future extension development.
113. Utilisation of mobile phones in accessing agricultural information by smallholder farmers in Dzindi Irrigation Scheme in South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Holmner, Marlene (author)
- Format:
- Journal article
- Publication Date:
- 2021
- Published:
- International: African Journals Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12100
- Journal Title:
- African Journal of Library, Archives and Information Science
- Journal Title Details:
- Vol. 29 No. 1
- Notes:
- 21 pgs., CTs (Communications technologies) have revolutionized agricultural information services at every level in the agricultural sector, thus impacting rural development and catalysing poverty alleviation strategies. This has largely been the case with small-scale farmers in rural areas in developing countries where mobile technologies have penetrated more than most other ICT tools. However, in some of the farming environments, mobile phone use is largely driven by agricultural extension workers. This paper seeks to examine the way mobile phones are used for information access in situations where agricultural extension workers are a critical intermediary in the agricultural information services. Interviews were conducted with 10 randomly selected farmers who were part of the Dzindi irrigation scheme. The findings were that from the variety of information available to the farmers the most important source was the extension officer. The extension officer and the radio were indicated to be the most reliable independent sources of information. The other sources, such as the radio, family members, and friends, suppliers of chemicals, books and magazines, were only considered reliable if the information could be verified or vouched for by the extension officer. Increasing the information handling skills of extension officers, training of farmers to use smart features of their phones and promoting the usual face-to-face communication use of conventional methods, which is what usually gives rise to the mediation of mobile phones, were recommended.
114. Utility of on-farm research reports
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Watters, Harold D. (author) and Clevenger, Wm. Bruce (author)
- Format:
- Journal article
- Publication Date:
- 2014-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06036
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 52(5) : 5TOT5
- Notes:
- 4 pages.
115. What Did That Program Do? Measuring the Outcomes of a Statewide Agricultural Leadership Development Program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Black, Alice M. (author)
- Format:
- Journal article
- Publication Date:
- 2007-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26204
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 45(4)
- Notes:
- www.joe.org/joe/2007august/iw2p.shtml, Online access; 3 p.
116. What Ohio Extension Agents Say About Sustainable Agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Agunga, R.A. (author)
- Format:
- unknown
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26381
117. Why do agricultural co-operatives fail to attract youth and create rural employment? Evidence from a case study of Zanokhanyo in Butterworth, Eastern Cape
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zantsi, S. (author)
- Format:
- Journal article
- Publication Date:
- 2021-05-25
- Published:
- South Africa: Academy of Science of South Africa
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12308
- Journal Title:
- South African Journal of Agricultural Extension
- Journal Title Details:
- Vol. 49 No. 1 (2021)
- Notes:
- 15 pages., In the National Development Plan, cooperatives and agriculture development are identified as possible solutions for addressing rural poverty and unemployment, especially among the youth. However, according to most research/literature, agricultural cooperatives fail for many reasons, including but not limited to lack of capital, incompetent management and organizational deficiencies. This study applied a qualitative analysis to the qualitative data using a case study of Zanokhanyo Food Security Cooperative (ZFSC) in Ndabakazi, Butterworth. Interviews with the project members, ex-members, extension officers and youth were conducted through a semi-structured questionnaire administered in IsiXhosa. According to the results, lack of intensive production resulting in very low incomes is one of the reasons why projects such as ZFSC fail to attract young people and provide employment for rural people. Agricultural extension advisory services play a very limited role because of their generalist approach; they lack depth of knowledge about diverse agricultural subject areas. This study recommends that agricultural extension and the farmers’ support system be improved by employing or outsourcing specialists to cater to the needs of agricultural cooperatives in order to improve the productivity and income of agricultural cooperatives.
118. extension education trends and research needs: views from professionals and faculty
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Donaldson, Joseph L. (author), Graham, Donna L. (author), Arnold, Shannon (author), Taylor, Lisa K. (author), and Jayaratne, K.S.U. (author)
- Format:
- Journal article
- Publication Date:
- 2022
- Published:
- USA: American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12672
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- Vol. 63, N. 3
- Notes:
- 10 pages, This study sought to understand Extension Education's trends and research needs as perceived by members of the American Association for Agricultural Education (AAAE) and Joint Council of Extension Professionals (JCEP) by comparing and contrasting findings from questionnaires using open-ended questions. Both groups identified changing technology and new audiences as key trends requiring Extension to adapt, and JCEP respondents noted makers and entrepreneurs as prominent new audiences. For Extension Education research needs, both groups prioritized research to heighten professional development among Extension professionals. JCEP respondents desire Agricultural and Extension Education (AEE) Departments to lead research in Extension administrative leadership. On the contrary, AAAE respondents prioritized Extension program evaluation research. Regarding Extension professional development, JCEP respondents identified program planning and evaluation, but AAAE respondents named research methods as prioritized needs. JCEP respondents prioritized practical experiences in Extension Education college courses, and AAAE members reported some internships, practicums, and experiential learning in their AEE curriculum. The results have implications for AEE Departments in planning professional development for Extension professionals and college instruction producing Extension-career-ready graduates. Recommendations emphasize the need to coordinate college curriculum and professional development and to prepare students for Extension careers.