Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26598
Notes:
3 pages., Summarizes principles identified in a book published 40+ years ago (Donald R. Murphy, What farmers read and like) and invites readers to compare them with guidelines used today for attracting farm readers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11904
Notes:
Correspondence from author to ACDC. 2 pages., Case example of an agricultural economist who came to the editor in a renewable energy research center with the text he was going to publish as a book. He rejected the editorial suggestions offered and had 2,000 copies of the text printed. Only 48 "ever saw the light of day. The remaining 1,952 copies were destroyed" for lack of demand.
