Grote, Ulrike (author), Basu, Arnab K. (author), and Chau, Nancy H. (author)
Format:
Book chapter
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26051
Notes:
Pages 110-132 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social marketing. Physica-Verlag Heidelberg, New York. 241 pages.
16 pages., via online journal., Case study examined the efforts of a rural hyperlocal outlet to adapt community traditions as engagement interventions by reimagining "society columns" as community contributors -- and using "liars tables" as listening circles. Findings show promising signs by making the processes of journalism more participatory, allowing residents to represent and share their own stories and cover a wider range of stories that are not exclusively negative. The "liars table" concept "has a steeper road ahead."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25445
Notes:
Pages 277-283 in Maximo Torero and Joachim von Braun (eds.), Information and communication technologies for development and poverty reduction: the potential of telecommunications. Johns Hopkins University Press, Baltimore, Maryland. 362 pages.
USA: Illinois Extension, University of Illinois, Urbana-Champaign
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12018
Notes:
Online from Illinois Extension website. 3 pages., Summary of findings from an analysis of the impact of Illinois Extension, the public outreach and engagement arm of the University of Illinois. The report valued the annual economic and functional benefits of Illinois Extension at over $603 million, about 10 times the $60.9 million annual budget of the university unit.
