Miao, Ruiqing (author) and Hennessy, David A. (author)
Format:
Paper
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11313
Notes:
Abstract of a paper presented at the Agricultural and Applied Economics Association 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Two-page abstract of a 54-page paper., Study of U.S. wheat farmers' willingness to pay for a near infrared sensor that can segregate wheat grains according to their protein concentration. Findings indicated willingness to pay 4.8 cents a bushel for the sorting technology.
Pannell, David J. (author) and Ghadim, Amir K. Abadi (author)
Format:
Book chapter
Publication Date:
2003
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27661
Notes:
Pages 113-133 in Bruce A. Babcock, Robert W. Fraser and Joseph N. Lekakis (eds.), Risk management and the environment: agriculture in perspective. Kluwer Academic Publishers, Dordrecht, The Netherlands. 204 pages.
Available online at www.centmapress.org, Results showed that different segments of producers had distinctive purchasing behaviors. Specifically, analytic-oriented producers tended to focus on product performance and less on the relationship with suppliers when buying their inputs. They also tended to be loyal to input brands, rely less on dealers/retailers and salespeople, and they are willing to change suppliers more often than other producers. Intuitive-oriented producers valued more the relationship with the supplier and are interested in contacting the salesperson if they need a product. Balanced-oriented producers declared to be less loyal to brands, but were more stable in terms of not changing input suppliers frequently.
