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    2. Branding your dealership pays with rural lifestylers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kirkpatrick, Dan (author / Osborn and Barr) and Osborn and Barr, St. Louis, Missouri.
    Format:
    Article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28925
    Notes:
    Posted at http://www.osborn-barr.com/Trends.aspx, "Trends and Insights" section of Web site. 2 pages.

    3. Building a successful dealership

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kanicki, Dave (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28271
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 40-42
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Features an award-winning equipment dealer that serves the rural lifestyle market.

    4. Cracking the marketing code

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kirkpatrick, Dan (author / Osborn and Barr) and Osborn and Barr, St. Louis, Missouri.
    Format:
    Article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28926
    Notes:
    "Trends and Insights" section of web site. 3 pages.

    6. Internet and e-commerce adoption by agricultural input firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay (author), Henderson, Jason (author), and Dooley, Frank (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24872
    Journal Title:
    Review of Agricultural Economics
    Journal Title Details:
    26(4) : 505-520
    Notes:
    "a key to expanding farmers' e-commerce activity is the ability to build personal relationships over the Internet that satisfy farmers' service needs."