Number of results to display per page
Search Results
12. Lexical change in farming terms
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- DeBary, Sandra (author)
- Format:
- Journal article
- Publication Date:
- 2012
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06872
- Journal Title:
- American Speech
- Journal Title Details:
- 87(4) : 447-469
13. Misleading or informing? Examining the effects of labeling design on consumers' perception of gluten-free products and wheat safety
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cantrell, Kimberly (author), Li, Nan (author), Meyers, Courtney (author), Akers, Cindy (author), and Association for Communication Excellence (ACE)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11301
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 18 pages., via online journal, As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of wheat, perceived benefits of labeled products, and their evaluation of the shown labels. Results showed that consumers evaluate the gluten-free labels most positively when they appear on products that could have contained gluten. For products that are naturally gluten-free, adding a gluten-free label only decreased consumers’ confidence in such labels. The presence of gluten-free labels increased consumers’ perceived benefits of the labeled products when they do not contain any misleading information (e.g., image of a wheat head). However, some gluten-free labels could have negative impacts on consumers’ perceptions of the healthiness and safety of wheat. Overall, food producers and marketers might have undervalued consumers’ literacy and overestimated their susceptibility to marketing strategies. We discussed the implications for food marketers, regulators, and communicators.
14. Motivators of pro-environmental behavior: examining the underlying processes in the influence of presumed media influence model
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Liao, Youqing (author), Ho, Shirley S. (author), and Yang, Xiaodong (author)
- Format:
- Journal article
- Publication Date:
- 2016-02
- Published:
- Singapore
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07159
- Journal Title:
- Science Communication
- Journal Title Details:
- 38(1) : 51-73
15. Opinions of landscape roses available for purchase and preferences for the future market
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Waliczek, T.M. (author), Byrne, David (author), and Holeman, Dan (author)
- Format:
- Journal article
- Publication Date:
- 2018-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10322
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(6) : 807-814
- Notes:
- 8 pages, via online journal, Rose (Rosa ×hybrida) breeders historically have bred plants based on what they personally have deemed attractive and traits required by growers to produce the crop successfully. End-user preferences were not formally considered in breeding decisions. The purpose of this study was to investigate growers’ and consumers’ opinions of roses available on the market and preferences for future roses coming into the market. A web-based survey tool was developed to measure the attributes consumers were considering in purchasing and growing rose plants, their knowledge of diseases and pests, and their hopes for new plants coming to market. A link was sent to horticultural group mailing lists as well as distributed through personal e-mail lists, Facebook, and a news release from Texas A&M University. The survey was posted for 4 months. It included ≈66 questions and took 30 minutes or more to complete. More than 2000 responses were received from rose growers and nursery consumers worldwide. The respondents preferred roses that were disease resistant, with fragrant, abundant, red, and everblooming flowers. The ideal height of the preferred rose shrubs was waist to shoulder-height. Differences were found in preferences between experienced rose growers and those who were not affiliated with rose associations on variables such as the need to use chemicals to manage diseases, the importance of foliage glossiness and large vs. small blooms, the value of roses in the garden setting, the level of difficulty roses pose in growing situations, and the willingness to pay more for a rose shrub in comparison with other garden plants. Differences also were found among age groups and preferences for flower color, fragrance, foliage color, and foliage glossiness. This information could be helpful in targeting marketing of roses.
16. Patterns in advocacy group portrayal: comparing attributes of protest and non-protest news items across advocacy groups
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wouters, Ruud (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Belgium
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07166
- Journal Title:
- Journalism & Mass Communication Quarterly
- Journal Title Details:
- 92(4) : 898-914
17. Reporter "makes it click" with database skills from conference
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sturgeon, Jeff (author / Roanoke Times)
- Format:
- Article
- Publication Date:
- 2013
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10893
- Notes:
- Online from "Rural Blog" of the Institute for Rural Journalism and Community Issues, University of Kentucky, Lexington.3 pages., Features a reporter's use of computer-assisted reporting skills to examine deaths of unbuckled drivers in Virginia, especially those in rural areas. Findings emphasize unbuckled drivers of pickup trucks.
18. Role of communication technologies in broadacre agriculture in Australia: an empirical analysis using panel data
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Salim, Ruhul (author), Mamun, Shamsul Arifeen Khan (author), and Hassan, Kamrul (author)
- Format:
- Journal article
- Publication Date:
- 2016-04
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07526
- Journal Title:
- Australian Journal of Agricultural & Resource Economics
- Journal Title Details:
- 60 (2): 243-264
19. Scaling out agroecology from the school garden: the importance of culture, food, and place
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ferguson, Bruce G. (author), Morales, Helda (author), Chung, Kimberly (author), Nigh, Ron (author), and El Colegio de la Frontera Sur Centro de Investigaciones y Estudios Superiores en Antropología Social Michigan State University
- Format:
- Online journal article
- Publication Date:
- 2019-03-26
- Published:
- Mexico: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10984
- Journal Title:
- Agroecology and Sustainable Food Systems
- Journal Title Details:
- 43(7) : 724-743
- Notes:
- 21 pages, 21 pages, We explore potential and limitations for agroecological scaling through formal education, using the LabVida school gardens program in Chiapas, Mexico as a case study. Through LabVida training, educators gained an appreciation of agroecology and learned to apply agroecological practices, although their understanding of agroecological principles and scientific process remained limited. The greatest program impact was on educators’ eating habits, and their perception of the value of local knowledge and its relevance to school work. The case study demonstrates the potential of garden and food-system work to leverage institutional resources in ways that can improve educational outcomes, including agroecological literacy. Increased awareness of agroecology and the value of local knowledge may intersect with other drivers of scaling, including markets, organizational fabric, and policy.
20. Social media influencer marketing and children’s food intake: A randomized trial
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Coates, Anna E. (author), Hardman, Charlotte A. (author), Halford, Jason C. G. (author), Christiansen, Paul (author), and Boyland, Emma J. (author)
- Format:
- Journal article
- Publication Date:
- 2019-03
- Published:
- American Academy of Pediatrics
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10248
- Journal Title:
- Pediatrics
- Journal Title Details:
- 143(4)
- Notes:
- 11 pages., Via online journal article, OBJECTIVES: To examine the impact of social media influencer marketing of foods (healthy and unhealthy) on children’s food intake. METHODS: In a between-subjects design, 176 children (9–11 years, mean 10.5 ± 0.7 years) were randomly assigned to view mock Instagram profiles of 2 popular YouTube video bloggers (influencers). Profiles featured images of the influencers with unhealthy snacks (participants: n = 58), healthy snacks (n = 59), or nonfood products (n = 59). Subsequently, participants’ ad libitum intake of unhealthy snacks, healthy snacks, and overall intake (combined intake of healthy and unhealthy snacks) were measured. RESULTS: Children who viewed influencers with unhealthy snacks had significantly increased overall intake (448.3 kilocalories [kcals]; P = .001), and significantly increased intake of unhealthy snacks specifically (388.8 kcals; P = .001), compared with children who viewed influencers with nonfood products (357.1 and 292.2 kcals, respectively). Viewing influencers with healthy snacks did not significantly affect intake. CONCLUSIONS: Popular social media influencer promotion of food affects children’s food intake. Influencer marketing of unhealthy foods increased children’s immediate food intake, whereas the equivalent marketing of healthy foods had no effect. Increasing the promotion of healthy foods on social media may not be an effective strategy to encourage healthy dietary behaviors in children. More research is needed to understand the impact of digital food marketing and inform appropriate policy action.
- « Previous
- Next »
- 1
- 2
- 3
- 4