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2. #Eggs: social and online media-derived perceptions of egg-laying hen housing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Widmar, Nicole (author), Bir, Courtney (author), Wolf, Christopher (author), Lai, John (author), and Liu, Yangxuan (author)
- Format:
- Journal article
- Publication Date:
- 2020-11
- Published:
- United States: Elsevier, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12223
- Journal Title:
- POULTRY SCIENCE
- Journal Title Details:
- Vol 99, issue 11
- Notes:
- 10 pages, Enormous quantities of data are generated through social and online media in the era of Web 2.0. Understanding consumer perceptions or demand efficiently and cost effectively remains a focus for economists, retailer/consumer sciences, and production industries. Most of the efforts to understand demand for food products rely on reports of past market performance along with survey data. Given the movement of content-generation online to lay users via social media, the potential to capture market-influencing shifts in sentiment exists in online data. This analysis presents a novel approach to studying consumer perceptions of production system attributes using eggs and laying hen housing, which have received significant attention in recent years. The housing systems cage-free and free-range had the greatest number of online hits in the searches conducted, compared with the other laying hen housing types. Less online discussion surrounded enriched cages, which were found by other methods/researchers to meet many key consumer preferences. These results, in conjunction with insights into net sentiment and words associated with different laying hen housing in online and social media, exemplify how social media listening may complement traditional methods to inform decision-makers regarding agribusiness marketing, food systems, management, and regulation. Employing web-derived data for decision-making within agrifood firms offers the opportunity for actionable insights tailored to individual businesses or products.
3. 2019 is the year for blockchain for traceability, but will it have legs?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Banker, Steve (author)
- Format:
- Journal article
- Publication Date:
- 2019-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11805
- Journal Title:
- Forbes
- Notes:
- Online from publisher website. 5 pages., Describes a new Food Trust Consortium , run by IBM, using blockchain technologies to improve food traceability.
4. 4 media monitoring tips for marketing to farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Walter, Jeff (author)
- Format:
- Blog
- Publication Date:
- 2017-11-27
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09393
- Notes:
- From Rhea+Kaiser via AgriMarketing Weekly. 2 pages.
5. A full-scale test of the language farming dispersal hypothesis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hammarström, Harald (author)
- Format:
- Journal article
- Publication Date:
- 2010
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06930
- Journal Title:
- Diachronica
- Journal Title Details:
- 27(2) : 197-213
6. A new lens: using the policy, systems, and environmental framework to guide community development
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Backman, Caroline (author), Rome, Clea (author), Ryser, Laura (author), Sero, Rebecca (author), and Hansen, Debra (author)
- Format:
- Journal Article
- Publication Date:
- 2022-06-16
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12613
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V. 60, Iss. 2
- Notes:
- 7 pgs, Extension is uniquely positioned to deliver data-driven solutions to complex community issues with University applied research, particularly through crises like COVID-19. Applying the Policy, Systems and Environmental (PSE) framework to community development is an effective, innovative approach in guiding Extension leaders to create, document, and share long-term transformative change on challenging issues with stakeholders. Beyond the public health sector, applying a PSE approach to community development provides leverage points for population-level benefits across sectors. This article describes current public health approaches, methodologies, and how the PSE framework translates to other programs with four examples of high-impact, systems level Extension projects.
7. Acting like an algorithm: digital farming platforms and the trajectories they (need not) lock-in
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carolan, Michael (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-01
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12047
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- Vol. 37, issue 4
- Notes:
- 13 pages, via Online Journal, This paper contributes to our understanding of farm data value chains with assistance from 54 semi-structured interviews and field notes from participant observations. Methodologically, it includes individuals, such as farmers, who hold well-known positionalities within digital agriculture spaces—platforms that include precision farming techniques, farm equipment built on machine learning architecture and algorithms, and robotics—while also including less visible elements and practices. The actors interviewed and materialities and performances observed thus came from spaces and places inhabited by, for example, farmers, crop scientists, statisticians, programmers, and senior leadership in firms located in the U.S. and Canada. The stability of “the” artifacts followed for this project proved challenging, which led to me rethinking how to approach the subject conceptually. The paper is animated by a posthumanist commitment, drawing heavily from assemblage thinking and critical data scholarship coming out of Science and Technology Studies. The argument’s understanding of “chains” therefore lies on an alternative conceptual plane relative to most commodity chain scholarship. To speak of a data value chain is to foreground an orchestrating set of relations among humans, non-humans, products, spaces, places, and practices. The paper’s principle contribution involves interrogating lock-in tendencies at different “points” along the digital farm platform assemblage while pushing for a varied understanding of governance depending on the roles of the actors and actants involved.
8. Adoption barriers in a high-risk agricultural environment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Veil, Shari (author)
- Format:
- Conference paper
- Publication Date:
- 2009
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06933
- Journal Title:
- Conference Papers -- National Communication Association
- Notes:
- pages 1-30
9. Agribusiness Summary [OpenSecrets lobbying report]
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Report
- Publication Date:
- 2022-01-01
- Published:
- United States: OpenSecrets
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12825
- Journal Title:
- OpenSecrets
- Journal Title Details:
- Online
- Notes:
- 8pgs, The agribusiness sector includes a diverse group of interests - crop producers, livestock and meat producers, poultry and egg companies, dairy farmers, timber producers, tobacco companies and food manufacturers and stores. The industry has new-found relevance going into 2019 as the trade war between China and the United States continues to rage leaving many in the business, especially soybean farmers, hurting. The industry's giving reached its peak in the 2016 presidential cycle spending more than $118 million. The number fell in 2018 to more than $92 million, but was good for the third-highest spending cycle, and highest for a midterm, the industry has had.
10. Agricultural communications students describe a short-term field experience
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Riggs, Angel (author), Montgomery, Diane (author), and Oklahoma State University
- Format:
- Journal article
- Publication Date:
- 2018-07-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10166
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(2)
- Notes:
- 20 pages; Article 3, via online journal, Student-run publications, including newsrooms and similar agency-style work achieve the curricular goal of experiential learning (Roberts, 2006) for university agricultural communication students. Gaining a journalistic skillset in the classroom is richly supplemented with experiencing real-world and authentic agency immersion to reveal to students the genuine characteristics of a workplace. The purpose of this study was to use Q methodology to evaluate a real-world, out-of-class-but-supervised newsroom producing publications for the State FFA Convention. Fifteen undergraduate students who were immersed in this three-day program in which students publish original work to disseminate information to FFA participants and the public participated in the study at the end of the newsroom experience. With a concourse sampled along four dimensions of growth and development (Author, 2014), a Q set of 36 statements was sorted. In addition to the Q sorts, comments gathered from the students at the last session assisted in the interpretation of data. Post-sort interviews were conducted with exemplar sorters. Data were analyzed using principal components and varimax rotation and interpreted to show three ways the newsroom was experienced by the university students. The Supervisors honed managerial skills while working as colleagues with faculty supervisors. The Contented Staff valued the education gained from the experience and recognized the practical application of the communications-based skill-set. The Stressed Staff had insecurities and physical discomfort during the work and living in the city. Implications for program development, classroom instruction, and field experience assessment will be discussed.