Naeem, Arshia (author), Anjum, Maria (author), Rehman, Mariam (author), Mahmood, Zahid (author), Kamran, Muhammad Asif (author), and Lahore College for Women University, Lahore, Pakistan
Nuclear Institute for Agriculture and Biology, Faisalabad, Pakistan
National Agricultural Research Centre, Islamabad, Pakistan
Format:
Journal article
Publication Date:
2016
Published:
Pakistan: Asianet-Pakistan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08248
7 pages., As the information revolution sweeps through the agricultural sector, extension professionals may be lagging behind their clients in the use of information and communication technology (ICT) such as social media, which could be a valuable tool for outreach and education. We surveyed sustainable agriculture stakeholders in California - extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups - to measure their ICT behavior and attitudes. Drawing on diffusion of innovation theory, we characterized the innovation attributes of ICT that may influence the adoption and use of new technology among extension professionals. We also studied their demographic characteristics to establish whether there was a connection with ICT use. The main perceived benefit of ICT was that it can quickly reach larger, more diverse and more distant audiences. The perceived challenges included lack of professional support, the potential for misinformation on social media platforms, and the time requirements and technical complexity of technology use. Extension professionals experienced these challenges more than other sustainable agriculture stakeholders, creating a technology gap between extension professionals and their clientele. An ICT community of practice and clear organizational guidelines for measuring and reporting performance relating to ICT might help extension professionals dose the gap.
Reports that 51% of U.S. farms have Internet access, up from 48% in 2003. Dial-up is used by 69%. Only 12% of U.S. farms accessed federal government web sites other than USDA.
Alpmann, Jan (author), Bitsch, Vera (author), and Technical University of Munich, Chair Group Economics of Horticulture and Landscaping, Alte Akademie 16, Freising, Germany
Technical University of Munich, Chair Economics of Horticulture and Landscaping, Alte Akademie 16, Freising, Germany
Format:
Journal article
Publication Date:
2017-01
Published:
Germany: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08106
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25445
Notes:
Pages 277-283 in Maximo Torero and Joachim von Braun (eds.), Information and communication technologies for development and poverty reduction: the potential of telecommunications. Johns Hopkins University Press, Baltimore, Maryland. 362 pages.
