Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25825
Notes:
Packet of materials that represent a public education campaign about agriculture in Switzerland. It includes a DVD, "Swiss farmers - keeping the land alive" - 8-page booklet, "Agriculture creates cultures: a portrait of Swiss agriculture" - agriculture-oriented photo cards - directory of farm visit sites - and other materials.
21 pages, via online journal, How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to the crisis under study – reported that social media was a major component of their communication efforts surrounding each crisis. Participants felt social media was very effective in these situations and had a major impact on their communication efforts. Although no participants reported using a structured social media strategy or crisis communication plan, they stated a need for such guidelines in the agricultural industry. From the data analyzed in this study, a model for using social media during a crisis situation, aimed specifically for use by those in the agricultural industry, was developed. This project was funded through the USDA's Beginning Farmers & Ranchers Project.
Momonoki, Tokuhiro (author), Sasaki, Yutaka (author), Ikeda, Hou-ou (author), Kanetani, Yutaka (author), Sasaki, Yasuhiro (author), and Food and Fertilizer Technology Center for the Asian and Pacific Region, Taipei, Taiwan, ROC.
Format:
Report
Publication Date:
2003
Published:
Japan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37013
Ballard-Reisch, Deborah (author), Clements-Nolle, Kristen (author), Jenkins, Tia (author), Sacks, Teresa (author), Pruitt, Keri (author), and Leathers, Kyle (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06211
Notes:
Pages 203-219 in Matthew W. Seeger, Timothy L. Sellnow and Robert R. Ulmer (eds), Crisis communication and the public health. Hampton Press Inc., Cresskill, N.J. 287 pages.
Pechrova, Marie (author) and Kolarova, Alena (author)
Format:
Paper
Publication Date:
2012-09-18
Published:
Czech Republic
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00923
Notes:
Paper presented at the 131st EAAE (European Association of Agricultural Economists) seminar, "Innovations for agricultural competitiveness and sustainability of rural areas," Prague, Czech Republic, September 18-19, 2012. 12 pages.
