9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
12 pages, The use of information and communication technology (ICT) has become progressively widespread in various sectors including agriculture. This study investigated the barriers to the diffusion of ICT in agricultural extension. Further, the study examined the effect of barriers toward ICT acceptance in agricultural extension. A paper and pencil survey by mail was conducted to collect data from 355 respondents in the Greater Surakarta Region, Indonesia. The study discovered that individual barriers, cultural barriers, government policy barriers, support and technological barriers significantly influenced the acceptance of ICT. In line with the Technology Acceptance Model (TAM), these variables influenced perceived ease of use, perceived usefulness and perceived intention to use of ICT. The findings suggested the methods that could be adopted by governments and non-government bodies to overcome the barriers in ICT implementation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36950
Notes:
Posted at http://leisaindia.org/wp-content/uploads/2010/10/PLDP-FINAL-PDF-medium.pdf, Pages 13-16 in Strengthening people-led development: a joint effort of local communities, NGOs and donors to redefine participation. MISEREOR e.V. 56 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36952
Notes:
Posted at http://leisaindia.org/wp-content/uploads/2010/10/PLDP-FINAL-PDF-medium.pdf, Pages 22-26 in Strengthening people-led development: a joint effort of local communities, NGOs and donors to redefine participation. 56 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36953
Notes:
Posted at http://leisaindia.org/wp-content/uploads/2010/10/PLDP-FINAL-PDF-medium.pdf, Pages 27-30 in Strengthening people-led development: a joint effort of local communities, NGOs and donors to redefine participation. 56 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36951
Notes:
Posted at http://leisaindia.org/wp-content/uploads/2010/10/PLDP-FINAL-PDF-medium.pdf, Pages 17-21 in Strengthening people-led development: a joint effort of local communities, NGOs and donors to redefine participation. 56 pages.
