22 pages., Online via AgEconSearch., Researchers explored effects of green marketing mix strategy to overall performance and financial performance of firms using the case of car dealers in Jordan. Findings found promotion among the causes of effects. Government policy was revealed as having a moderating effect on the influence of education and green marketing strategy on the firm overall performance.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07933
Notes:
John L. Woods Collection., Customer services and community relations campaign involved in privatization of a public utility. Case file includes trip reports, samples, case files and CD involving campaign planning, materials, evaluation and results. Conducted by Chemonics International, Inc., Washington, D.C., with funding from the U.S. Agency for International Development.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08038
Notes:
John L. Woods Collection, Description of the project communication strategy approach and how such strategies are prepared. Cites examples of successes. Presented at a senior manager conference of Chemonics International, Inc., Washington, D. C. 8 pages.
