20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.
LeBude, Anthony (author), Fulcher, Amy (author), Dubois, Jean-Jacque (author), Braman, S. Kris (author), Chappell, Matthew (author), Chong, J.C. (author), Derr, Jeffrey (author), Gauthier, Nicole (author), Hale, Frank (author), Klingeman, William (author), Knox, Gary (author), Neal, Joseph (author), Windham, Alan (author), and North Carolina State University
University of Tennessee
National Science Foundation Center for Integrated Pest Management
University of Georgia
Clemson University
Virginia Tech
University of Kentucky
University of Florida
Format:
Journal article
Publication Date:
2017-12
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10344
10 pages., Via online journal., Three, 2-day hands-on experiential learning workshops were presented in three southeastern United States cities in June 2014, by the Southern Nursery Integrated Pest Management (SNIPM) working group. Attendees were provided 4 hours of instruction including hands-on demonstrations in horticultural management, arthropods, plant diseases, and weeds. Participants completed initial surveys for gains in knowledge, skills, and abilities as well as their intentions to adopt various integrated pest management (IPM) practices after the workshop. After 3 years, participants were again surveyed to determine practice adoption. Respondents changed their IPM practice behavior because of attending the workshops. Those returning the survey set aside more time to scout deliberately for pests, plant diseases, and weeds; used a standardized sampling plan when scouting; and adopted more sanitation practices to prevent plant disease. Fewer horticultural management practices were adopted than respondents originally intended. Future emphasis should be placed on using monitoring techniques to estimate pest emergence, for example, traps and pheromone lures, as well as plant phenology and record keeping. However, more work is needed to highlight both the immediate and long-term economic benefits of IPM practice adoption in southeastern U.S. nursery production.
14 pages, via online journal, Social judgement theory was utilized to determine if men and women showed different acceptance of messages about genetically modified (GM) foods. The primary objective was to determine if females and males had a different latitude of acceptance toward statements about GM foods. Researchers found significant differences between males and females with more males accepting messages about GM foods than females. Additionally, there were several statements with wide latitudes of acceptance across genders. These statements represent a common ground and are a good starting point for conversations about GM food.
20 pages., This study was conducted to examine Florida consumers’ stance on legalizing the growing and processing of hemp, recently redefined as an agricultural commodity. Factors were explored that may explain their stance to provide insight into the communication needs in the early stages of the U.S. hemp industry revival. Results indicated that respondents who had more favorable attitudes toward legalizing hemp were also more likely to fall within the category of being overall “for legalizing hemp” when offered a binary choice. Further, attitude toward legalizing hemp was predicted by respondents’ objective knowledge of hemp topics, attitude toward legalizing marijuana, and perceived personal relevance of legalized hemp cultivation and production. A strong association between hemp and marijuana was also observed in both the quantitative and qualitative findings, and respondents indicated some confusion regarding the mind-altering properties of marijuana compared to hemp. As such, a key recommendation is that early communication messages and strategies be tailored toward educating the public on differences in the uses and psychoactive properties of hemp and marijuana. Future research is needed to identify other key messages needed to enhance public understanding of hemp, as well as the best methods of delivering such. Future research should be conducted with other hemp stakeholders, including policymakers, hemp license-holders, and other farmers and industry members to reconcile potential differences in key stakeholder perceptions and enhance the future viability of the industrial hemp market.
Lawson, Kati (author), Kent, Kevin (author), Rampold, Shelli D. (author), Telg, Ricky W. (author), McLeod-Morin, Ashley (author), and Association for Communication Excellence (ACE)
University of Florida
Format:
Online journal article
Publication Date:
2020-02
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11305
13 pages., via online journal, Elected officials at the local, state, and national levels play key roles in shaping the agriculture and natural resources (ANR) sectors through the development and implementation of ANR policies and regulations. As such, it has become necessary for members of the ANR community to understand the policy formation process and how to communicate effectively with elected officials about ANR policies and issues. However, little research has been conducted at the local level to examine how local elected officials (LEOs) interact with information specific to ANR policies to make decisions. This study was designed to assess the communication and information-seeking preferences and behaviors of LEOs that impact their decisions about ANR issues and policies. Of the sources of communication considered by LEOs when making ANR policy decisions, respondents in this study identified communication from farmers and ranchers as having the highest impact on their decision-making. This finding supports the use of farmers and ranchers as opinion leaders in impacting ANR policies. LEOs in this study also reported they would seek factual information from multiple sources to understand the positive or negative impact of the ANR policy before voting on the ANR issue.
10 pages, via online journal, Extension’s ability to purposively develop the capacity of its agents to effectively work with and
lead people is limited by a lack of data that identifies for which competencies agents need training.Interpersonal leadership competencies are widely recognized as important for Extension
professionals and the literature indicates they are linked with job satisfaction, motivation, and
performance. The Borich method was used to identify priority training needs for Extension agents
in Florida within the interpersonal leadership domain. A Principal Component Analysis revealed
the interpersonal leadership competencies could be operationalized into two latent constructs,
conflict management and group leadership. Competencies for which training is most needed were
mostly part of the conflict management construct. The results can be used to intentionally design
professional development programs, improve the state’s competency model, and inform future
research related to conflict in Extension.
Telg, Ricky (author), Irani, Tracy (author), and Hurst, Ashley (author)
Format:
Research paper
Publication Date:
2006-02-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23999
Notes:
23 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
Jagtap, S.S. (author), Jones, J.W. (author), Hildebrand, P. (author), Letson, D. (author), O'Brien, J.J. (author), Podestá, G. (author), Zierden, D. (author), and Zazueta, F. (author)
Format:
Journal article
Publication Date:
2002-12
Published:
USA: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07811
