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2. Feeding the 10 billion within the sustainable development goals framework
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hanjra, Munir A. (author), Noble, Andrew (author), Langan, Simon (author), and Lautze, Jonathan (author)
- Format:
- Book chapter
- Publication Date:
- 2017
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08785
- Notes:
- Pages 15-40 in Gordon, Iain J. Prins, Herbert H.T. Squire, Geoff R. (eds.), Food production and nature conservation: conflicts and solutions. United Kingdom: Routledge, London. 348 pages.
3. How to address the challenges of data science in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Marquis, Tim (author)
- Format:
- Commentary
- Publication Date:
- 2017-04-26
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08649
- Journal Title:
- Precision Agriculture
- Notes:
- 3 pages.
4. The effects of online video on consumers’ attitudes toward local food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Rumble, Joy N. (author), Telg, Ricky (author), Lamm, Alexa (author), and University of Florida Iowa State University
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10171
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4)
- Notes:
- 22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.
5. Thinking beyond farming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Winfield United (author), Exponent PR (author), and Colle+McVoy (author)
- Format:
- Online document
- Publication Date:
- 2017
- Published:
- United States: Public Relations Society of America
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10305
- Notes:
- 3 pages., Via Silver Anvil Awards., WinField United teamed up with Exponent PR and its sister agency, Colle+McVoy, to unleash a multi-channeled communications blitz to help farmers and retailers be more efficient and sustainably connect the dots using WinField United’s proprietary precision agriculture tools and data platforms. Additionally, the team took on the challenge of telling the remarkable story of modern agriculture to the masses.