Northfell, Amanda (author), Edgar, Leslie D. (author), Graham, Donna L. (author), and Rucker, K. Jill (author)
Format:
Paper
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05794
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 24 pages.
Ellington, Duke (composer), Evan Opitz (composer and guitar), Bobby Lane (trumpet), Maddie Vogler (alto saxophone), Marcelo Kuyumjian (piano), Samuel Peters (bass), and John Merikoski (drums)
Monk Thelonious (composer), Mark McKnight (drums and arranger), Mickel Combs (contra bass), Robert Brooks (tenor saxophone), and Adrein Herrera (piano)
15 pages, The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media. The authors of the current paper believe advertisers can use the mixture-amount model to detect optimal advertising-mix allocation changes as a function of their total advertising effort. The researchers demonstrated the use of the model by analyzing Belgian magazine and television data on 34 advertising campaigns for beauty-care brands. The goal is to help advertisers maximize desirable outcomes for campaign recognition and brand interest.
Grainger, Percy A. (composer), Barry L. Houser (conductor), Kurt Gros (conductor), Illinois Wind Orchestra (performer), Brian Coffill (graduate assistant conductor), and Warren Township High School Symphonic Band (performer)
