18 pages., via online journal, The aim of this paper is to investigate the perceptions of small-scale farmers in Brazil towards genetically modified (GM) crops based on a sample of 15 focus groups involving 111 individuals. The analysis of the corpus shows heterogeneous perceptions regarding these crops, shaped by diverse factors, including economic prospects and concerns with the impact on health and the environment. There are many misgivings about these effects among the farmers, who are keen to receive unbiased information on the topic. These uncertainties affect them more as consumers, as most would prefer eating GM-free food, than as producers, as they consider other aspects, especially economic feasibility, when deciding what to grow. Although most farmers believe they should have a voice in decision-making on agricultural issues, few have made concerted efforts to be heard.
Zaffou, Madiha (author) and Campbell, Benjamin (author)
Format:
Paper
Publication Date:
2015-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06279
Notes:
Accessed August 6, 2015., Paper presented at the Agricultural and Applied Economics Association annual meeting, San Francisco, California, July 26-28, 2015.
22 pages., Via online., Researchers used quota convenience sampling to investigate consumer decision making and brand commitment for food brands promoted as "healthy." Findings indicated that familiarity can help increase purchase intentions and brand commitment for healthy brands with low credibility. However, to go beyond a transactional exchange to one that is relation in nature, familiarity, credibility, and quality are all crucial for fostering brand commitment.
