Describes how AdFarm, an agricultural marketing and communications firm, invests in two company-sponsored farms to permit staff members to "get a taste of what farmers in North America experience every growing season." Also describes other efforts to make "deeper connections" between "ag-ness" and "ad-ness."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24339
Journal Title Details:
21
Notes:
James J. Connors of The Ohio State University edited the proceedings., 12 p. Paper presented at the International Agricultural and Extension Education group's 21st annual conference May 25-31, 2005, in San Antonio, TX
