Posted at: http://www.joe.org/2005august/rb3.shtml, Electronic journal., Statewide survey among food shoppers in Oregon revealed that 77% reported household purchase of organic food in the past 6 months. "Environmentally minded consumers are a potential organic market if trust is maintained."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19691
Notes:
Pages 257-267 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages.
Barbour, Bruce (author), Govindasamy, Ramu (author), Italia, John (author), Decongelio, Marc (author), Anderson, Karen (author), and Department of Agricultural, Food and Resource Economics
Format:
Paper
Publication Date:
2001-05
Published:
USA: Rutgers Cooperative Extension
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27420
Notes:
Paper posted at http://dafre.rutgers.edu/documents/ramu/organic_consumption1.pdf
Author argues that "it is the intangible assets, such as culture, corporate reputation, and relationships with customers, that are the most difficult for competitors to copy and are the foundation for long-term success" in e-commerce.
