Amudavi, David M. (author), Lawver, David E. (author), Udoto, M. (author), and Association for International Agricultural and Extension Education
Format:
Abstract
Publication Date:
2010-05
Published:
Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00420
Notes:
Abstract of article in the proceedings of the 26th annual meeting of the Association for International Agricultural and Extension Education in Saskatoon, Saskatchewan, Canada, May 16-19, 2010.
13 pages., Via online journal., Agricultural research in developing countries often involves collaboration between dispersed multicultural teams of scientists from developed and developing countries. The teams use information and computing technologies (ICTs) to communicate between team members, who originate from different cultures using different languages. This paper investigates the usability and utility of a range of ICTs used for communication between team members from different cultures. The research used an intercultural heuristic evaluation tool, or I‐CHET, to evaluate nine ICTs used by Australian and Lao scientists for team communication. The evaluation showed that asynchronous ICTs (e.g., e‐mail) were preferred by non‐native English speakers, while synchronous media (e.g., audio conferencing, instant messaging, Skype) presented considerable problems between team members from different cultures. Most ICTs evaluated in the study demonstrated little consideration for non‐native English speakers and for inexperienced ICTs users. However, all evaluated ICTs demonstrated the ability to transmit information and encourage communication between information users in scientific collaborations. The I‐CHET assessment tool highlights the ongoing need for a “toolbox” of communication ICTs for research collaborations that can be adapted to suit the cultural and professional needs of multinational teams, worldwide.
Aurelie, Toillier (author), Baudoin, Alice (author), and Chia, Eduardo (author)
Format:
Paper
Publication Date:
2014
Published:
Burkina Faso
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11346
Notes:
Paper presented during the 11th European International Farming System Association (IFSA) Symposium, "Farming systems facing global challenges: capacities and strategies," April 1-4, 2014, in Berlin, Germany. 11 pages in proceedings, The study involved "learning regime" as the set of mechanisms that are triggers for and lead to the acquisition of new knowledge and skills, allowing the head of the farm to improve production and management methods. Authors identified four types of regimes, calling into question the assumption of homogeneity of farmers' capabilities to change their routines to acquire new skills. Findings prompted suggestion that creating spaces for exchanges between producers who are at common stages of development or have similar problems, leveraging specific know-how of different ethnic groups and inter-cultural exchanges, and facilitating access to existing information in a given territory seem to be some of the many possible ways of strengthening existing dynamics of learning.
Pechrova, Marie (author) and Kolarova, Alena (author)
Format:
Paper
Publication Date:
2012-09-18
Published:
Czech Republic
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00923
Notes:
Paper presented at the 131st EAAE (European Association of Agricultural Economists) seminar, "Innovations for agricultural competitiveness and sustainability of rural areas," Prague, Czech Republic, September 18-19, 2012. 12 pages.
7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
