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    2. Agriculture at eleven: visual rhetoric and news media portrayals of agriculture

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    3. Consumer perceptions of the U.S. agriculture industry before and after watching the film "Food, Inc."

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    4. From opposite corners: comparing persuasive message factors and frames in opposing organizations' websites

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    5. Loss aversion and regulatory focus effects in the absence of numbers: qualitatively framing equivalent messages on food labels

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    6. Narrowing the farm-to-plate knowledge gap through semiotics and the study of consumer responses regarding livestock images

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