Larson, James A. (author), Roberts, Roland K. (author), English, Burton C. (author), Marra, Michele C. (author), Reeves, Jeanne M. (author), Cochran, Rebecca L. (author), Goodman, W. Robert (author), Larkin, Sherry L. (author), Martin, Steven W. (author), and Shurley, W. Donald (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24983
23 pages, Rice is a staple crop in Nigeria. Even with a push to increase domestic production, little is known about the functionality of Nigeria’s open bag markets and the preferences of consumers for specific rice attributes. Our study uses a hedonic price model to identify quality attribute preferences of consumers and potential market failures. Our results indicate that Nigerian consumers prefer rice with homogenous long slender kernels and a low presence of broken rice and are indifferent to chalkiness. The findings are useful as they can inform future strategies for rice breeders, domestic policy makers, and rice exporters.
