1 - 2 of 2
Number of results to display per page
Search Results
2. Development of strategies for effective communication of food risks and benefits across Europe: Design and conceptual framework of the FoodRisC project
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barnett, Julie (author), McConnon, Aine (author), Kennedy, Jean (author), Raats, Monique (author), Shepherd, Richard (author), Verbeke, Wim (author), Fletcher, Jon (author), Kuttschreuter, Margôt (author), Lima, Luisa (author), Wills, Josephine (author), and Wall, Patrick (author)
- Format:
- Online journal article
- Publication Date:
- 2011
- Published:
- BioMed Central
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10910
- Journal Title:
- BMC Public Health
- Journal Title Details:
- 308
- Notes:
- 9 pages., via online journal., European consumers are faced with a myriad of food related risk and benefit information and it is regularly left up to the consumer to interpret these, often conflicting, pieces of information as a coherent message. This conflict is especially apparent in times of food crises and can have major public health implications. Scientific results and risk assessments cannot always be easily communicated into simple guidelines and advice that non-scientists like the public or the media can easily understand especially when there is conflicting, uncertain or complex information about a particular food or aspects thereof. The need for improved strategies and tools for communication about food risks and benefits is therefore paramount. The FoodRisC project ("Food Risk Communication - Perceptions and communication of food risks/benefits across Europe: development of effective communication strategies") aims to address this issue. The FoodRisC project will examine consumer perceptions and investigate how people acquire and use information in food domains in order to develop targeted strategies for food communication across Europe.