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    1. A new direction for agricultural media relations: meeting journalists' information needs through the Web

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Amanda (author), Ruth Amanda (author), Bortree, Denise (author), Ford, Ross (author), Braun, Sandra (author), and Flowers, Kelly (author)
    Format:
    Paper
    Publication Date:
    2004-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21028
    Notes:
    Presented at annual conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Lake Tahoe, Nevada., 13 p.

    2. Adoption of biogas: a story from rural Pakistan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akram, Waqar (author), Lohano, Heman (author), and Jan, Malik Inayatullah (author)
    Format:
    Paper
    Publication Date:
    2017-07-30
    Published:
    Pakistan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09421
    Notes:
    Paper presented at the Agricultural and Applied Economics annual meeting, Chicago, Illinois, July 30-August 1, 2017. 13 pages.

    3. An assessment of the relationship between the high fructose corn syrup and the soft drink markets in the United States

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kennedy, P. Lynn (author) and Garcia-Fuentes, Pablo A. (author)
    Format:
    Paper
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11671
    Notes:
    13 pages., Paper presented at the Southern Agricultural Economics Association annual meeting, Mobile, Alabama, February 4-7, 2017., Researchers analyzed the market of high fructose corn syrup (HFCS) in the United States and its linkages with the soft drink market. Results showed that soft drinks are the main driver behind the growing demand for HFCS. Also, negative news on HFCS had a negative effect on the growth of demand for soft drinks. However, per capita advertising on soft drinks had a positive effect on the growth of demand for soft drinks and more than offset the effect of negative news.

    4. Speaking with confidence: techniques for the effective spokesperson

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roark, Kevin (author) and Danneskiold, Jim (author)
    Format:
    Paper
    Publication Date:
    2007-06-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25931
    Notes:
    Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 30 pages.